- Choose an initial list or segment you do want to send to
- View the option to send to or don’t send to another list/segment
- If you click not send to a list, you will have the option to select which list or segment you want to exclude from your send
How do you suppress a segment in Klaviyo?
- Create a list or segment of those you want to suppress
- Export this list or segment to a CSV file
- Remove all columns in the spreadsheet except for the column with the header Email
- Navigate to the Profiles tab
- Click the Suppressed People link in the upper right of that page
How do you create an unengaged segment in Klaviyo?
- Navigaet to the Lists & Segments tab of your account
- Select Create List / Segment > Segment
- Add the following segment definition: If someone is in or not in a list > is > [your main list] > and was added at least 30 days ago
What is skipped in Klaviyo
Skipped because the recipient’s phone number is not in a location where Klaviyo SMS is available.
No Sending Number. Skipped because there is no sending number associated with your account; you can add a sending number to your account in Account > Settings > SMS.
Not Enough Sends Available.
Can a suppressed contact opt back in Klaviyo
Whenever someone unsubscribes, they become globally suppressed in Klaviyo. However, contacts can re-subscribe and be re-added to your list at any time.
But unsubscribed and suppressed profile will need to resubscribe to be unsuppressed.
Why is segmentation important in Klaviyo
Segmentation is also crucial for gaining business intelligence and maintaining a healthy Klaviyo account.
Since segments automatically update in real-time, they provide an easy way to get a pulse check on your audience at any given moment.
How do I exclude a list in active campaign?
- Click “Contacts” > “List Exclusions.”
- Click the checkbox next to each email address you want to remove
- Click the “Delete Selected” button
- Click “OK.”
What is the difference between a list and segment Klaviyo
Lists are static, meaning they grow as people subscribe or are manually added. Segments, on the other hand, are dynamic, meaning they grow as people meet the segments’ conditions and shrink as people no longer meet them.
Do Klaviyo segments automatically update
Overview. Segments are dynamic and update in real-time. Profiles will move in and out of segments based on whether or not their interactions with your brand match the conditions you set.
Once you create a segment, it will pull members from all people in your account based on the definition you establish.
What is a campaign in Klaviyo
Learn about the basics of email campaigns, including what they are and how to send them in Klaviyo.
An email campaign is a one-time send to a pre-established target group of contactsthink regular newsletters, sale announcements, or promotional sends.
How do I clean my Klaviyo list
If you want to permanently remove a list/segment of contacts from your account, navigate to Account > Settings > Profile Maintenance.
Here, you will see a Remove Profiles section where you can choose a list or segment from a dropdown menu.
Select this list or segment and then click Delete People.
How do I add people to a list on Klaviyo?
- Navigate to the list that you want to add subscribers to
- Click the Manage List dropdown in the upper right-hand corner
- Select Import Contacts
Can I send email to non subscribers Klaviyo
Klaviyo pulls in information about customers, subscribers, and even web browsers. This also means you may have a number of profiles who have not opted in for your email marketing.
Emailing contacts who haven’t opted in can cause your emails to be marked as spam and negatively impact your deliverability.
Is Klaviyo a CDP
Klaviyo One is a CDP Klaviyo One incorporates a CDP (customer data platform) that stores and analyses customer data from anywhere, at any time.
The CDP includes: One-click integrations – this allows you to easily move customer data across all systems and software used within your business.
Custom integrations.
How do you split a list in Klaviyo
In the upper right-hand corner of your screen, select Manage List > Sample List Members (for a list) or Manage Segment > Sample Segment Members (for a segment).
Next, input how many people you would like to be included in this sample.
In the example below, the sample size is 100 people. Then, click Create List.
How do you use tags in Klaviyo
If you want to add tags to lists and segments that are already in your Klaviyo account, head to your Lists & Segments tab.
Then, click the checkboxes next to any lists and segments that you want to apply tags to.
Click the Add/Remove Tags dropdown at the top of the page and select Add Tags.
Can you merge lists in Klaviyo
Use a segment to combine two or more lists OR for more information. Converting a segment to a list is permanent, and cannot be undone.
Once you’ve combined your lists and converted the segment into a new list, update any signup forms and welcome flows to use the new list, rather than either old list.
What is the best way to segment customers?
- Start At The Level Of Entry
- Create Customer Personas
- Determine Where You’ll Derive The Most Value
- Pick A Niche
- Forecast Ahead
- Go Beyond The Data
- Review Your Client Portfolio
- Create A Personalized Approach
Which of the following is the most difficult way to segment customers
Psychographic segmentation divides the market on principles such as lifestyle, values, social class, and personality.
This type of customer segmentation is significantly more difficult to implement than geographic or demographic segmentation.
What is the difference between and and/or Klaviyo
Using the AND connector between conditions will make a segment or flow filter more exclusive.
Klaviyo checks each condition separated by AND individually; therefore, each condition must be true in order for someone to be included.
How do I turn off Smart sending in Klaviyo
Disable Smart Sending for a message In step 1 of the campaign, toggle off the option to: Email: Skip recently emailed profiles.
SMS: Skip recently messaged profiles.
How do I resend a Klaviyo campaign to a non opener?
- Clone the campaign you want to resend
- Select the segment you created above, and click Create Copy of Campaign
- Proceed through the remaining steps for creating campaign content and sending
- If scheduling your campaign, make sure to select the Determine recipients at send time option
How do I create a property in Klaviyo
If the property doesn’t yet exist on any Klaviyo profiles, you’ll need to create a new property during the upload.
To do this, type the property name you’d like to use into the Klaviyo Field column of the new property’s row, then select Create option.
How do I migrate to Klaviyo?
- Export active HubSpot contacts into a CSV file
- Format the CSV file
- Import the CSV file to a Klaviyo list
- Export HubSpot unsubscribes
- Upload unsubscribes to your Klaviyo Suppression List
- Export 7-day, 14-day, 30-day, and 60-day engagement lists
How do I edit a campaign in Klaviyo?
- Navigate to the Campaigns tab
- Click on the draft campaign you would like to edit, or select the three dots icon on the right-hand side and click Edit Content
- Update as desired
- Navigate through the scheduling steps to send the campaign
What are active profiles Klaviyo
What is an active profile? Any profile that can be emailed through Klaviyo is considered an active email profile.
There are 2 main categories of active profiles: Subscribers. Subscribers have filled out a signup form or otherwise explicitly consented to receive email marketing.
How do I manually add contacts to Klaviyo?
- Navigate to the Lists & Segments tab in Klaviyo
- Click on the list called Newsletter
- Click Manage List > Import Contacts
- Drag and drop your CSV directly into Klaviyo or select it from your files
- Review the data you’re importing and map all rows to a Klaviyo or custom property
How do I resend an email on Klaviyo
If you want to resend a flow or campaign message for a certain recipient, first navigate to their Klaviyo profile.
Next, navigate to their Messages inbox and find the email you wish to resend within either the Sent or Skipped tab.
Click Resend. Once you resend a message, the Resend button will show as Sent.
What is a preview list Klaviyo
Preview List. Your preview list is a static list of people that receive your test campaigns.
This list should include yourself, as well as any other members of your organization who wish to receive previews of campaigns.
How would you create a customer winback flow in Klaviyo
Setting Up Your Winback Flow In your Klaviyo account, head to the Flows tab on the left-hand side.
Click the Create Flow button and Create from Scratch. A popup window will appear where you can name your flow and select any tags you want it to have.
Why is Klaviyo skipping abandoned cart emails
Abandoned cart flows typically have a high number of skips due to people failing a flow filter.
In the standard abandoned cart setup, the trigger is Started Checkout and there’s a flow filter for Placed Order zero times since starting this flow.
This means that everyone who starts to check out is added to the flow.
References
https://www.forbes.com/sites/forbescoachescouncil/2020/08/12/14-effective-ways-to-segment-customers/
https://www.sendinblue.com/blog/mistakes-damaging-email-sender-score/
https://its.uiowa.edu/support/article/2528
