- order forms
- enquiries
- complaints
- warranty cards
- customer rewards programs
- customer satisfaction surveys
- feedback cards
- customer competitions
What is insight and strategy
Insight & Strategy is an insight driven consultancy that helps businesses build and refine their brand and marketing strategies.
We conduct qualitative research that contributes to the profitability of our clients by identifying clear customer insights built upon why.
Where do insights come from
It is triggered by a new observation, or piece of information which helps us see our challenge, or story, in a different light.
This observation or trigger often comes from a seemingly unrelated situation or place.
What are examples of insights?
- Meeting a friend’s parents can help you to understand why they do some of the things they do
- Watching a pet’s actions during the day on a hidden camera will show you how they spend their days while you are away
What are the types of insights?
- trends analysis
- interviews
- custom surveys
- experimental secondary research
- online research
- market analysis
What does a good insight look like
An insight statement is a discovery of understanding and the identification of unmet needs to explain why something is happening the way it is.
It should be a concise synthesis of the observed behavior, a look at the activity and what is driving it.
How do you collect data from customers?
- Surveys
- Interviews
- Focus group
- Online tracking
- Marketing analysis
- Monitoring social media
- Subscription and registration data
- Monitoring in-store traffic
What are strong insights
A strong insight is sort of like an ‘Aha’ experience: a combination of surprise and something familiar.
It entails a view on something which was implicit all that time. To get to these ‘Aha’ moments, you need a creative and multidisciplinary approach.
How many types of insights are there
Cristina Quinones, a consumer insights researcher at the Pontifical Catholic University of Peru, lists nine types of insights: Customer, Cultural, Future, Product, Brand, Market, Purchase, Usage, and Owner Insights.
Her list speaks to the fact that insights for innovation may vary depending on their context.
What are the different types of feedback?
- Informal feedback
- Formal feedback
- Formative feedback
- Summative feedback
- Student peer feedback
- Student self feedback
- Constructive feedback
- Resources, strategies or assistance
What are the four types of insights
There are four main consumer insights research types: primary, secondary, quantitative, and qualitative research.
How do you collect data from insights?
- Compile All The Raw Data
- Reformat And Pre-Process Data
- Clean Up To Make Sense Of Data
- Strategic Data Analysis
- Find The Right Algorithms For Predictive Analysis
- Validate The Predictions
- Make Better Data-Driven Decisions
What is the most essential feature of insight
Having a well-crafted dilemma is essential to any insight statement, without it there is no problem to solve, and no unmet need calling for a solution.
What is the difference between business intelligence and business analytics
The primary distinction between business intelligence and business analytics is the focus on when events occur.
Business intelligence is focused on current and past events that are captured in the data.
Business analytics is focused on what’s most likely to happen in the future.
What are key insights
Key insights help researchers to summarize and communicate their main findings. They should be built on research data and supported by raw data, such as quotes, photos, and audio and/or video recordings.
What makes a strong insight
The judging criteria for a great insight are that the insight has to be; Interesting (i.e. specifically, something you didn’t already know – hence the show name) Worth knowing (i.e. it has value to you (e.g. it helps you do your job)) Demonstrably true (i.e. evidence-based, not an opinion or point of view)
What is an actionable insight
Actionable insights are conclusions drawn from data that can be turned directly into an action or a response.
The data informing the insights can be structured or unstructured, quantitative or qualitative.
What is an insight problem
An insight problem is a problem that requires the examinee to shift his or her perceptive and view the problem in a novel way in order to achieve the solution.
There are several types of insight problems.
What are the 4 types of customer data?
- Basic or Identity Data
- Engagement Data
- Behavioral Data
- Attitudinal Data
What are the five major stages of business intelligence
The five stages of business intelligence are Data Sourcing, Data Engineering & Analysis, Situation awareness, Decision Making, and Decision Support.
In terms of complexity, it can be Reporting, Analysis, Monitoring, Predicting & Forecasting, and Predictive Modeling.
What are the six levels of insight?
- Complete denial of illness
- Slight awareness of being sick and needing help, but denying it at the same time
- Awareness of being sick but blaming it on others, external events
- Intellectual insight
- True emotional insight
What two visualizations can you use to present insight data on the Explore data landing page
You can use insights to retrieve specific data and present the data as a list or an interactive chart.
What are the 4 main customer needs
There are four main customer needs that an entrepreneur or small business must consider.
These are price, quality, choice and convenience.
Which two items must be provided by the user to add an external data source to a data object?
- 1 Create a data object with an external data source
- 2 Map the response from the data source
- 3 Define the endpoint settings for the integration
- 4 Aggregate the responses from the data source
- 5 Configure the source data transform
- 6 Parameterize the data page to configure both service calls
- 7 Confirm your work
Which two actions can you perform from the Explore data landing page
On the Explore Data landing page, you can perform the following actions: Gain access to your application data, such as detailed information about assignments, bugs, and sales.
View and access all saved insights. Filter, sort, or group data to view only the specific information that matches your business needs.
For which use case do you create a new rule in a PEGA platform application
Developers create a new version of a rule whenever case behavior needs to change.
Pega Platform maintains a history of changes to a rule, allowing developers to review the change history and undo changes if needed.
Citations
https://www.theidm.com/blog/the-4-essential-elements-of-true-customer-insight
https://stellaconnect.com/blog/what-is-customer-feedback/
https://www.intercom.com/blog/customer-feedback-strategy/
https://academy.pega.com/topic/rules-and-rule-types/v2
