- Create a keyword strategy to target terms your target customers are searching
- Incorporate the keywords into your website content as well as HTML tags
- Write for humans (not search engines)
- Target location-based searches
- Optimize for mobile
- Focus on user experience
How can you increase your chances of winning an ad auction
One way to improve your odds of winning an auction is to set a high, competitive bid.
But don’t worry, even if you set a high starting bid, you often end up paying a lower cost per result once your campaign runs.
Are negative keywords important
Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers.
Better targeting can put your ad in front of interested users and increase your return on investment (ROI).
What are the types of bid
Types of bids include auction bids, online bids, and sealed bids.
How do I find competitors on Google ads?
- Search for your main keywords
- Use Auction Insights
- Use SpyFu to find your competitors’ keywords
- Compare the Competition with SEMrush
What is auction insights in Google ads
Auction insights is a pre-built report in Google Ads that provides information on other advertisers who’re also bidding on the same keywords as you.
It is available for both search and shopping campaigns. This report can be viewed at an account, campaign or ad group level.
What are the two types of bidding
Bidding performs in two ways online: unique bidding and dynamic bidding.
What is negative keywords in Google Ads
A type of keyword that prevents your ad from being triggered by a certain word or phrase.
Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.
How can I improve my Google SEO?
- Publish Relevant, Authoritative Content
- Update Your Content Regularly
- Metadata
- Have a link-worthy site
- Use alt tags
How can I improve my Google SEO for free?
- Let Google see your page the same way a user does
- Create unique, accurate page titles
- Control your title links and snippets in search results
- Use the meta description tag
- Use heading tags to emphasize important text
- Add structured data markup
When should you use automated bidding
Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals.
Unlike Manual CPC bidding, there’s no need to manually update bids for specific ad groups or keywords.
Is a high CPA good
In general, the higher your Quality Score, the lower your costs – in fact, for each point your score is above the average Quality Score of 5, your CPA will drop about 16%.
How do you bid keywords?
- Define your target keywords
- Group keywords together
- Set your bidding granularity
- Estimate initial Max CPC
- Adjust bidding based on performance
- Use several ads
- Don’t make changes too often
- Use negative keywords
What is a good cost per conversion
What is a Good Cost Per Conversion? The answer to this question is “it depends”.
It depends on factors like your industry, your product or service and the type of ad campaign you’re running.
According to WordStream, the average conversion cost across all industries is $48.96 for search and $75.51 for display.
What is a good top of page rate
Ideally, you want to break into the top 10%these are the landing pages with conversion rates of 11.45% or higher.
How much does it cost to bid on Google Adwords
You’ve seen that on average, 1 in 10 visits to your website results in a purchase.
If you set a max. CPC bid of US$1, you’ll break even (advertising costs = sales).
To make a profit, you should spend less than US$1 to get a click on your ad, which means you’ll want to set your max.
What is top impression rate
Search absolute top impression rate, abbreviated as “Impr. (Abs. Top) %”, is the number of impressions you’ve received in the absolute top location (the very first ad above the organic search results) divided by the total number of impressions you’ve received anywhere on the page.
How can I increase my position above my rate?
- Quality Score and the Ad Rank Formula
- Use Search Terms as Keywords
- Work on your Ad Relevance
- Use the Keyword Tool
- Work on Improving your Website
- Include Main Keywords in the Meta Tags of your Website
What is Search lost
Search lost IS (rank): This is the percentage of time your ad didn’t appear because of poor ad rank, which is determined by your bid relative to your competitors and by your ad quality.
Learn more about ad rank and how to improve it.
What happens if CTR is low
CTR is an important metric because it helps you understand your customers—it tells you what works (and what doesn’t work) when trying to reach your target audience.
A low CTR could indicate that you’re targeting the wrong audience or that you’re not speaking their language persuasively enough to convince them to click.
What is the difference between top of page and absolute top of page
top IS) and Search top impression share (Search top IS) help you understand whether there’s any possibility for your ads to reach the top (anywhere above the organic search results) and absolute top (the very first ad above the organic search results) of the Search engine result pages (SERPs).
Can I have more clicks than impressions
When customers do “comparison shopping” they click among several ads. As browsers cache search results, Google won’t record impressions on these ads multiple times.
This can be why the clicks are more than the impressions. Customers may be clicking more than one link within your ad.
What is a good cost per 1000 impressions
It all depends on your industry, advertising budget and pricing model, but the average online advertising cost per thousand impressions an advertiser pays would be around $3-$10. if you pay less than $3 for one thousand impression, you probably have a pretty Good cpm.
How can I reduce my CPA?
- Optimize Your Landing Page
- Leverage on Online Video
- Use Retargeting Techniques
- Run Retargeting Campaigns for Visitors Who Abandoned Your Shopping Cart
- Temporarily Stop Targeting Locations That Generate Little to No Sales
- Improve Your Quality Score
What is an average CPM
Average CPM The average cost per click for most verticals is $2-$4, while more competitive industries like lawyers, insurance, and loans can cost $50 per click!
How do I check my Quality Score?
- Sign in to your Google Ads account
- In the left menu, select Keywords
- In the upper right corner of the table, click the columns icon
- Under “Modify columns for keywords”, open the Quality Score section
Why did my CTR go down
The most common reasons are: Your competitors have increased their bidding. Your Quality Scores have decreased causing your Ad Rank to become lower.
You have decreased your bidding.
What is net CPM
Net CPM: The cost the advertiser pays to the publisher, excluding any other fees.
Maximum file size is 30KB. Acceptable file formats are GIF/JPG/PNG/SWF. • Pacific Coast Business Times’ Website display advertising rates are based on CPM (cost per thousand).
How do I find good negative keywords
From your Google search terms report: Click the Keywords tab. Select the checkbox next to the keyword you want to run the search report for, and click the Search Terms button.
Select any irrelevant search terms and click “Add as negative keyword:”
What is difference between clicks and impressions
Click: A click from Google News that landed the user on your property. Impression: How many links to your site a user saw on Google News.
Impressions are counted only when the link is scrolled into view.
References
https://www.barco.com/en/clickshare/support/clickshare-cse-200/knowledge-base/2675-how-to-connect-to-your-clickshare-base-unit-wifi
https://support.google.com/adsense/answer/10858748?hl=en
https://support.google.com/admanager/answer/6098531?hl=en
https://www.bounteous.com/insights/2018/07/25/auction-insights-tool-google-ads-search-campaigns
https://www.marketingprofs.com/articles/2021/45858/these-five-tactics-will-help-you-outrank-your-competitors-on-google
