- Start With a Specific Vision
- Explain the Reasoning Behind Your New Idea
- Take Small Steps Toward Change
- Gather and Respond to Team Feedback
- Share Success Stories With the Company
- Encourage Innovation Among Employees
- Help Your Company Achieve New Heights
What are the 5 key performance indicators?
- Revenue growth
- Revenue per client
- Profit margin
- Client retention rate
- Customer satisfaction
How do I apply John kotter‘s theory of change?
- 1) Create a Sense of Urgency
- 2) Form a Guiding Coalition
- 3) Create a Strategic Vision
- 4) Initiate Change Communication
- 5) Remove Barriers to Change
- 6) Generate Short-Term Wins
- 7) Make Change a Continuous Process
- 8) Incorporate Changes in the Org Culture
What are two change theories
The Change Theory has three major concepts: driving forces, restraining forces, and equilibrium. Driving forces are those that push in a direction that causes change to occur.
They facilitate change because they push the patient in a desired direction.
How do we measure change
The methods used to obtain these measures include surveys, tests, assessments, observation, and performance evaluations.
Individual performance metrics revealed in our research include: Adoption metrics. Usage and utilization reports.
What is the change curve model
The change curve is a model that details the emotions people feel when experiencing a change.
It says people go through a fairly standard set of emotional responses, whoever they are.
Though the model it typically associated with negative changes, it applies to people who experience positive changes as well.
What is Lewin change model
Lewin’s change model is a simple and easy-to-understand framework to humanize the change management process.
These three distinct stages of change (unfreeze, change, and refreeze) allow you to plan & implement the required change.
What is branding change
Definition: Rebranding is the process of changing the corporate image of an organisation. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand.
The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market.
What are the steps in branding?
- Research your target audience and your competitors
- Pick your focus and personality
- Choose your business name
- Write your slogan
- Choose the look of your brand (colors and font)
- Design your brand logo
- Apply your branding across your business
What are the 4 branding strategies?
- Product/range extension
- Brand extension
- Co-branding
- Brand licencing
Why is Kotter’s change model good
Advantages of Kotter’s Model It is an easy step by step model which provides a clear description and guidance on the entire process of change and is relatively easy for being implemented.
Emphasis is on the involvement and acceptability of the employees for the success in the overall process.
What is change success rate
Definition: The change success rate is the ratio of the number of successful changes to the total number of changes executed in a given time frame.
Goal: Achieve a higher ratio of successful change implementations.
When should you change branding?
- The competition is growing, so a brand needs to evolve too
- The audience is changing
- There’s a desire to market new services and products
- Old marketing methods aren’t working anymore
- The current identity is out-of-date
What are the first two steps to making the rebrand a success?
- Step 1 – Introspection
- Step 2 – Market Research
- Step 3 – Decide What Makes You Unique
- Step 4 – List & Redesign Your Brand Touchpoints
- Step 5 – Make Sure Everyone’s On Board
- Step 6 – Take Your New Brand Public
- Step 7 – Get Feedback
Why a brand refresh is important
Because a brand refresh puts your brand front-of-mind with current and new customers alike, it naturally leads to an uptick in sales.
The more often your current customers and potential leads are thinking about your brand, after all, the more likely they are to opt to buy from you as opposed to one of your competitors.
What change model did Netflix use
So, the change was from the pay-for-use model to a monthly subscription model. The subscribers choose the movie and video titles from Netflix’s official website.
After that, the distributors send the shows in the form of DVDs to the subscribers.
Which of the five ADKAR steps do you think would be most challenging
Because Desire is a personal choice, it is the most difficult of the five ADKAR elements to create.
What are solution building blocks
Solution Building Blocks (SBBs) represent components that will be used to implement the required capability.
For example, a network is a building block that can be described through complementary artifacts and then put to use to realize solutions for the enterprise.
What are the two types of rebranding
There are three main types of rebranding in marketing: a brand merger, a brand refresh, and a full rebranding.
These are needed for different reasons, and the level of work needed is different for each type.
How do you brand a department?
- What is an internal branding strategy?
- Define your values and mission
- Engage your People
- Give your internal brand an identity – and align it with the external
- Communicate your internal brand strategy and embed it
- Recognize, reward and incentivize
What are examples of rebranding
Say the word Dunkin, and you automatically think about donuts. Although that’s a symbol of strong brand awareness, the brand decided to drop the word “donuts” in a rebrand to modernize customers’ experience.
They changed the look of their stores, got a new logo, and freshened up their brand messaging.
How do you successfully rebrand a company?
- Reestablish your brand’s audience and market
- Redefine your company’s vision, mission, and values
- Rename your company during a rebrand
- Reconsider your brand’s slogan
- Rebuild your brand identity
- Track brand sentiment
- Plan a successful launch
How do you rebrand without losing customers?
- Know why you are rebranding
- Plan a comprehensive strategy before you begin
- Anticipate questions and concerns
- Publicize your rebrand
- Prepare your existing customers
Why do companies do rebranding
Rebranding is a process to change an organization’s corporate image and messaging with the goal of improving the business – to redevelop the old brand into a new form that can stand out from competitors in the market.
Brand may be an export of your company, but it belongs to your audience.
What are the 3 stages of Lewin’s 3 stage model
One of the cornerstone models for understanding organizational change was developed by Kurt Lewin back in the 1940s, and still holds true today.
His model is known as Unfreeze – Change – Refreeze, which refers to the three-stage process of change that he describes.
What are the types of branding?
- Personal branding
- Product branding
- Service branding
- Retail branding
- Cultural and geographic branding
- Corporate branding
- Online branding
- Offline branding
What is the brand strategy
A brand strategy is the holistic approach behind how a brand builds identification and favorability with customers and potential customers.
A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.
What is the difference between rebranding and repositioning
Rebranding is changing the wrapper of a gift while repositioning is the process of ensuring that the gift and the wrapping are new, and catering to the recipient’s needs.
What are the 3 types of co-branding
The forms of co-branding include: ingredient co-branding, same-company co-branding, national to local co-branding, joint venture co-branding, and multiple sponsor co-branding.
What does it mean to rebrand a team
Sometimes part of rebranding a team means rebranding people—especially those who were seen as responsible for the team’s previous underperformance, or who had struggled to be effective under the previous structure.
Sometimes the reputation is deserved, but far from always. Most people don’t want to fail.
Citations
https://www.inspiringleadershipnow.com/how-to-inspire-change-workplace/
https://economictimes.indiatimes.com/definition/rebranding
https://ocio.wa.gov/sites/default/files/public/ITProjects/ITProjectDashboardDocuments/PMTemplates/10.%20Organizational%20Change%20Management%20Plan.docx?n7bd
https://success.clarizen.com/hc/en-us/community/posts/203996088-Change-Management-Lifecycle
