- Focus on the problem
- Define customer archetypes
- Develop an agile mindset
- Be prepared to listen and learn
- If in person isn’t an option, conduct video interviews
- Develop a consistent system for analyzing your interview results
What are demographic factors
Demographic analysis is the study of a population-based on factors such as age, race, and sex.
Demographic data refers to socioeconomic information expressed statistically, including employment, education, income, marriage rates, birth and death rates, and more.
What are 4 types of demographic segmentation?
- Demographic segmentation based on age
- Demographic segmentation based on Income
- Demographic segmentation based on Religion, Race, and Ethnicity
- Demographic segmentation based on Gender
What are the 4 types of audiences?
- Friendly
- Apathetic
- Uninformed
- Hostile
What is Gucci’s demographic
Demographics By Department Gucci is a male-dominated company. 42% of Gucci employees are male and 58% of Gucci employees are female.
The most common race/ethnicity at Gucci is White. 50% of employees at Gucci are White.
What are the 5 demographic factors
The five main demographic segments are age, gender, occupation, cultural background, and family status.
What are insightful interview questions?
- What’s your dream job?
- Can you tell me about a mistake you made at work and how you handled it?
- How would your coworkers describe you?
- Who’s your role model?
- If you were the CEO of this company, what’s the first change you would make?
- How would you describe yourself in three words?
What are the 3 methods of collecting data
The 3 primary sources and methods of data are observations, interviews, and questionnaires, But there are more methods also available for Data Collection.
Different methods have different strengths and weaknesses depending on the purpose of the study.
What are some engaging questions?
- On a scale of 1-10, how strict were your parents?
- Who was your worst teacher?
- Who was your favorite teacher?
- What was your favorite toy growing up?
- If you could time travel, when would you go?
- What’s your best childhood memory?
- What’s your pet peeve?
What are psychographics examples?
- Personalities
- Lifestyles
- Interests
- Opinions, attitudes, and beliefs
- Values
What are 10 questions to ask?
- Who is your hero?
- If you could live anywhere, where would it be?
- What is your biggest fear?
- What is your favorite family vacation?
- What would you change about yourself if you could?
- What really makes you angry?
- What motivates you to work hard?
What should I ask in 20 questions?
- Have You Ever Dine And Dashed At A Restaurant?
- Would You Rather Have Endless Money Or Endless Love?
- Have You Ever Been In A Car CrashAnd It Was Your Fault?
- If You Could Star In A Movie, What Movie Would It Be?
- What Is Your Most Frequently Used Emoji?
- What Was The Last Thing You Stole Or Shoplifted?
What are some good 21 questions?
- What’s the weirdest dream you’ve ever had?
- If you could travel to any year in a time machine, what year would you choose and why?
- If you could change one thing about yourself, what would it be?
- What’s one of the most fun childhood memories you have?
Citations
https://www.driveresearch.com/market-research-company-blog/6-steps-to-conducting-a-market-survey/
https://dl.acm.org/doi/fullHtml/10.1145/3436209.3436886
https://www.cyberclick.net/numericalblogen/what-is-a-target-audience-definition-and-examples
