- 1.) Offer incentives
- 2.) Keep your message short and sweet
- 3.) Have a clear call-to-action
- 4.) Integrate MMS (Multimedia Messaging Service)
- 5.) Make contests interactive
- 6.)
- Create a sense of urgency
- If texting an offer to your customers, make it exclusive
Can you send marketing text messages
The Telephone consumer protection act (TCPA) is a United States federal law that requires businesses to get expressed written consent from consumers using mobile devices before sending them marketing text messages.
How do you write content for SMS marketing?
- Make your message short & to the point
- Highlight important words with CAPITAL LETTERS
- Personalise messages
- Use strong call-to-action
- Add urgency
- Use power words
- Write in short sentences
- DO NOT use text-speak
What is a commercial text message
Commercial message means any sign, wording, logo or other representation that, directly or indirectly, names, advertises or calls attention to a business, product, service or other commercial activity.
How is SMS marketing done
SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS).
These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive text messages from your business.
How can I promote my SMS marketing?
- Create an SMS Marketing Team
- Know Thy Customer
- Write Clear Messages
- Use Call-to-Action Buttons
- Get Your Timing Right
- Promote Opt-In Across All Media
- Focus on Your Best Clients
How do you send automated texts to customers?
- Sign Up For an Automated Texting Service
- Upload Your Contacts
- Create Segmented Groups
- Set Up Keywords
- Encourage New Users to Subscribe
- Compose Text Templates
- Schedule and Send
Which marketing makes use of SMS to promote products
Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices.
It is a type of digital marketing strategy that helps build brand awareness on a more personal level.
What are the types of marketing messages?
- Ethos
- Logos
- Pathos
- Unique selling proposition
- Positioning
- Preemptive
- Offers
- Price
What is an example of a marketing message
Example: “Our award-winning product set decreases costs and increases revenue.” Brilliant marketing messages are one-of-a-kind.
Example: “You’ll save so much you’ll think you won the lottery.”
How do I create an advertising message?
- Write an attention-grabbing headline
- Understand the needs of your target audience
- Provide a brief description of the product or service
- Describe the benefit and value for your customer
- Increase credibility
- Call to action
How do you text clients?
- Enable Two-Way Conversations
- Be Professional, Yet Conversational
- Provide Consistent and Timely Answers
- Keep Personal Information Secure
- Make It Easy to Opt-In or Out of Texts
Is SMS marketing digital marketing
SMS messaging can play a pivotal role in any multi-channel digital marketing strategy. It is important, now more than ever, to get in front of the right users at the right time with the right product.
Can I legally text message my customers
Unlike cold calling and cold email, cold texting is illegal. The Telephone Consumer Protection Agency (TCPA) and Federal Communications Commission (FCC) have regulations that require businesses to get an opt-in from customers to text them.
Failure to do so can result in substantial charges.
What is SMS marketing best for
SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals.
This is a great way to make your customers feel valued, and increase the chances of them returning to your business in the future.
How do I sell my SMS services
To start being an SMS reseller you just have to create an account with us and send us your request with a series of data including your logo, your favicon, your corporate colors, a domain to assign the WebSMS app and the commercial name of the SMS platform.
Can businesses send unsolicited text messages
Federal laws and regulations state that businesses cannot intentionally or unwittingly text unsolicited spam text messages containing irrelevant marketing information, products, services, or other offers.
Is SMS marketing effective
For many customers, receiving texts is their preferred way of communicating. And 70% of customers say that SMS marketing is a good way for businesses to get their attention.
By communicating with customers the way they want you to, your business is more likely to see engagement and get a response.
What are key marketing messages
A key message is a specific thing you want your audience to understand and remember that also explains the value and/or service you provide.
It’s not a marketing catchphrase or anything fancy. It’s a statement that addresses pain points your customers face.
We’ve got some great real-world examples below.
Is email or text marketing more effective
SMS marketing has a striking edge over email marketing in terms of open rate.
The average open rate for an SMS campaign is as high as 98% while email rings in at just 20%.
By extension, response rates for text messages are much higher than emails as well.
How do you write a good text message?
- Use simple and clear language
- Don’t exceed the limit
- Avoid confusing words
- Avoid ambiguity
- Include contacts
- Include a call to action
- Use caps wisely
- Segment your contact base
Do customers have to opt-in for text messages
Legal compliance is the big reason why sending an opt-in text is important. The TCPA (Telephone Consumer Protection Act) explicitly states that you must get consent—in writing—before sending commercial text messages to any customer.
The TCPA helps protect consumers from robotexts and spam.
How do I run an SMS campaign?
- Define your goal
- If selling is your main goal, go for BOGO
- Never, ever send messages early in the morning or late at night
- Avoid SMS O’clock time
- Create effective call-to-action
How do you scare a spam Texter
To do this on an Android phone, press down on the message. Tap the three-dot icon at the top and select Forward.
Text the new message to 7726, which spells out SPAM. The number works for AT&T, Verizon Wireless, and T-Mobile, all of which will use the information to try and block future spam messages.
How do you write a professional text?
- Make sure your customers have opted into receiving messages from you
- Always introduce yourself
- Be considerate of your customers time
- Make your call to action clear and concise
- Try to keep it to 160 characters, or your text might get split into multiple messages
How do you write short text messages?
- 1 Identify yourself
- 2 Personalize the message with the recipient’s name
- 3 Open with an attention-getting fact or announcement
- 4 Put the important information at the beginning
- 5 Include a clear call to action
- 6 Double-check your message for easy readability
Does the FCC regulate text messages
What are the rules about unwanted texts to your mobile phone? FCC rules ban text messages sent to a mobile phone using an autodialer (which most commercial spam uses) unless you previously gave consent to receive the message or the message is sent for emergency purposes.
How do I report unsolicited text?
- Copy the message and forward it to 7726 (SPAM)
- Report it on the messaging app you use
- Report it to the FTC at ReportFraud.ftc.gov
What is the legal time to text customers
According to texting laws, texts must include both the sender’s identity and opt-out instructions; Businesses must provide a means for consumers to opt-out by replying directly to the text message; Texts can only be sent between 8 am and 9 pm to minimize inconvenience to the consumer.
Is it illegal to send mass text messages
While mass texting is by no means illegal, it is heavily restricted. The U.S. government has a long history of regulation, protecting consumer privacy concerning telemarketing and robocalls, and this also extends to texting.
How do you greet customers in messages?
- Welcome to our company! We’re so excited to have you as part of our team
- We’re glad you’ve chosen us, and we want to show our appreciation by giving you a special incentive
- We’re delighted to have you as our customer
- Thank you for joining us!
Citations
https://www.textmagic.com/blog/why-to-use-sms-text-service-for-beauty-salons/
https://www.youtube.com/watch?v=P4yfhQWu600
https://www.youtube.com/watch?v=OGo9lndxo5c
https://www.eztexting.com/industries/salons-spas
