- Enrollment Rate
- Activation/Engagement Rate
- Repeat Purchase Rate
- Average Spend Per Member
- Lifetime Value
- % of Sales From Repeat Customers
- Organic Return Rates for Members
- Reduction in Discount Cost
How do you create loyalty?
- Know your customers (and let them know you)
- Create a customer loyalty program
- Set up a referral program
- Play to your strengths and values
- Engage customers on social media
- Encourage customer feedback
- Store customers’ data
What factors affect customer loyalty?
- Convenience
- Expectations
- Customer Service
- Personal Relationships
- Rewards
- Reputation
- Community Outreach
What are the 5 stages of brand recognition
The five stages of brand recognition are awareness, preference, reputation, trust and loyalty. If you want to achieve these levels it is important that your product or service is of high-quality with excellent customer service in order for people to feel like they need you!
What is the brand awareness pyramid
A brand pyramid is a simple visual framework that outlines a brand’s identity and market positioning.
Creating one allows you to help your team communicate your brand’s essence, personality, core functionality, and emotional and material benefits.
What are the types of loyalty?
- 1.1 Transactional Loyalty
- 1.2 Social Loyalty
- 1.3 Engagement Loyalty
- 1.4 Emotional Loyalty
- 1.5 Behavioral Loyalty
- 1.6 Advocacy Loyalty
What are different types of loyalty?
- Transactional Loyalty
- Social Loyalty
- Engagement Loyalty
- Emotional Loyalty
- Behavioral Loyalty
- Advocacy Loyalty
- Advantages of Loyal Customers
- How to build loyalty as a brand
What are the 5 stages of customer loyalty
The customer lifecycle is a term that describes the different steps a customer goes through when they are considering, buying, using, and remaining loyal to a particular product or service.
This lifecycle has been broken down into five distinct stages: reach, acquisition, conversion, retention, and loyalty.
What is the most popular loyalty program?
- DSW
- Sephora Beauty Insider
- Starbucks Rewards
- Amazon Prime
- The North Face
- REI Co-op
What are the stages of the branding process?
- Conducting research
- Developing/clarifying strategy
- Designing identity
- Creating touchpoints
- Managing assets
What are the 2 types of loyalty
Our experiences are perfect illustrations of the two primary types of loyalty in the world: transactional loyalty, and emotional loyalty.
How do you identify a loyal customer?
- They Don’t Consider Cost an Issue
- They Advocate for You
- They Give Testimonials and Reviews
- They Invite You to Industry Events
- They Come to You for Everything
- They Put Their Full Trust in You
- Recency, Frequency, Monetary (RFM) Value
- Your Company Is Tied to Their Identity
What is affect loyalty
Affective loyalty relates to a favorable attitude towards a specific brand. Attitude itself is a function of cognition (e.g., expectation).
What is loyalty segmentation
Loyalty-based segmentation measures the level of loyalty a customer has with your brand, either through a rewards program, number of purchases, or general engagement with your marketing efforts.
What is a butterfly in marketing
“Butterfly customers” are defined by O’Dell and Pajunen to be people that flit from one store or supplier to another, always searching for a lower price or a different shopping experience.
They have no loyalty to any particular store, and are always in search of a better deal or a new promotion.
What are the 4 types of loyalty status?
- Satisfied customers
- Customers who are loyal to prices
- Loyalty program ‘loyals’
- Convenience ‘loyals’
- Benefits ‘loyals’
- The ‘just because loyals’
- The truly loyal customers
What are the four main types of loyalty programs?
- Tiered loyalty program
- Subscription-based loyalty program
- Value-based loyalty program
- Points-based loyalty program
Citations
https://www.oracle.com/in/cx/marketing/customer-loyalty/what-is-customer-loyalty/
https://blog.hubspot.com/sales/brand-positioning-strategy
https://www.marketing91.com/brand-loyalty/
