- Ready to start displaying ads in your apps? There are several ways to monetize your mobile app
- Earn money with in-app advertising
- Test the ad performance
- Create a great user experience
How do I drive traffic to my app?
- Optimize App Store Page
- Internet Reviews
- Start Blogging
- Use Social Media and Email Marketing
- Leverage Google Adwords
- Reach Out to Influencers
- Motivate Users to Make Referrals
How can I promote my app for free?
- Optimize your app for the app store
- Create a landing page
- Use QR codes
- Ask customers for reviews
- Create unique content
- Produce guest posts
- Use guest blogging
- Take advantage of social media
What are the different types of ad extensions?
- Sitelink extensions
- Callout extension
- Structured snippet extension
- Call extension
- Lead form extension
- Location extension
- Affiliate location extension
- Price extension
How do I promote my iOS app?
- Submit For Reviews
- Social Networking
- Create Website/Landing Page
- Promote Through Free Content
- Advertise Your App
- Create Free and Paid Versions
- Giveaways and Coupons
- Search Marketing
What is tCPI in Google ads
Target cost per install (tCPI) aims to deliver install conversions at the set target.
Target cost per action (tCPA) aims to deliver in-app action conversions at the set target for either new ACi or returning ACe users.
How can I promote my app offline?
- Use the power of local app promotion
- Advertize the app through the press
- Merchandise sell the product
- QR codes are a must
- Print out your logo and make it visible
How do I promote my app on Google
Promote your app across Google – all from one campaign We’ll show your App ad to the people most likely to perform the action that drives your business by optimising for installs or engagement.
Decide if you want people to: Simply install your app, with no further action needed.
How do I promote my app on Google Play?
- Buy app downloads from our global audience
- Pay the best price per install with our cost per install marketing
- Achieve excellent retention as all traffic is non-incentivized
- Set up your promotional campaign within minutes
- Get clear and real-time reporting
What is Google AdMob and how does it work
AdMob is a free platform that gives you a way to earn money by displaying targeted ads alongside your app content.
You can show relevant and engaging ads to your app users and even customize the look and feel of ads to match your app.
How do I promote my app on social media?
- Build A Strong Community
- Share Insider Tips and Tricks
- Encourage User-generated Content
- Work with Influencers
- Optimize Your Link in Bio
How do you want to track install volume Google Ads?
- Sign in to your Google Ads account
- Click the tools icon
- Under the section labeled “Measurement” click Conversions
- Click the plus button
- Select App from the list of conversion types
- Select Google Play
- Select Installs, and click Continue
- Enter the name of the Android app install you’d like to track
How do you attract users to your apps?
- App Store Optimization (ASO) App stores are still the #1 driver of app discovery
- Organic Mobile User Acquisition
- Paid Advertising
- Influencer Marketing
- PR & Press Coverage
- Digital Video
- Email Marketing
- Referrals & Invites
How do I track an app installer?
- Sign in to your Google Ads account
- Click the tools icon
- Under the section labeled “Measurement” click Conversions
- Click the plus button
- Select App from the list of conversion types
- Select Google Play
- Select Installs, and click Continue
What is placement asset customization
Asset customization for placements lets you tailor creative assets to placements on Facebook, Instagram, Audience network and Messenger.
Use this feature to customize your ads for the audience behavior and best practices of each placement and to make sure your ad can run in as many places as possible.
How do I reduce CPI on Google Ads?
- Use Long-Tail Keywords
- Use New Match Types
- Try New Keyword Variations
- Use Negative Keywords
- Change Your Bidding Strategy
- 6.Lower Your Keyword Bids
- Focus on Quality Score
- Make Your Ads More Relevant
When should you use Amphtml ads
You should use AMPHTML when your goal is to provide a faster and safer ad experience.
AMPHTML ads enable marketers, publishers, and technology providers to deliver faster, and more secure ad experiences across all platforms by applying the principles of AMP to building and serving ads.
What is a good app store conversion rate
The general consensus across forums, independent research and brand-provided analysis is that most apps have a 1-2% average conversion, so hitting anything above 2% should be considered a strong conversion rate.
What are the two key components of a high quality app experience
Technical performance and user experience are the two key components of a high-quality app experience.
How does GDN work
Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender.
This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.
What is the best way to get my app found?
- Family Locator by Life360
- Find My Device by Google
- Cerberus
- Google Maps
What are the 3 main automation components
Answer:- Automated bidding, Automated creatives & Automated targeting are the three main automation components of Smart Display campaigns.
What are the recommended orientations layouts for video assets
For video assets, make sure to upload a variety of formats, including: landscape 16:9 1920×1080, portrait 9:16 1080×1920, and square 1:1 1080×1080.
Definitely include portrait orientation videos, as they tend to perform better.
What is a pixel in Facebook marketing
The Facebook pixel is a piece of code that you place on your website.
It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.
References
https://school4seo.com/google-ads-apps-certification/what-are-the-three-tracking-solutions-for-google-app-campaigns/
https://www.wikihow.com/Track-iOS-App-Installs-in-Google-Ads
https://support.google.com/google-ads/answer/9958973?hl=en
