- Determine the purpose of the report
- Ask what you want to learn from it
- Define your marketing goals
- Identify the information that will tell you what you want to know
- Assemble the marketing data in an order that tells the story
What size should a marketing department be
The size of your organization also will help you decide how large your marketing team should be.
Startups often hire only one or two marketing generalists to start. And then they grow the team as the company grows.
Larger organizations may have marketing departments made up of 30 to 100+ marketers.
How much does a product marketing manager at Google make
How much does a Product Marketing Manager make at Google in the United states?
Average Google Product Marketing Manager yearly pay in the United States is approximately $134,057, which is 23% above the national average.
What is a product roadmap
A product roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time.
It’s a plan of action that aligns the organization around short and long-term goals for the product or project, and how they will be achieved.
What is the difference between matrix and team structure
Differences between Matrix Organizations and Team Organizations: In a matrix organization, there is a structured hierarchy of authority while team organizations give employees executive decision-making abilities.
Matrix organizations are characterized by dual leadership where individuals have more than one manager.
What is a core platform team
In a nutshell, a platform team is a team that creates the foundational layers and core building blocks of a company’s products.
More concretely a platform can be at different levels of granularity: Infrastructure that runs your stuff.
Development environment and tools that help write/test/run code.
What refers to how closely the various product lines are related
Consistency refers to how closely related product lines are to each other. It is in reference to their use, production, and distribution channels.
What are the 4 types of organizational structure
The four types of organizational structures are functional, multi-divisional, flat, and matrix structures. Others include circular, team-based, and network structures.
Who reports to PMM
Product marketing managers report either to product management or the marketing department. In modern organizations, it is more common to find PMMs part of the marketing team.
What is the matrix structure
A matrix organization is a work structure where team members report to multiple leaders.
In a matrix organization, team members (whether remote or in-house) report to a project manager as well as their department head.
What does PMM stand for
People new to the tech and software space often ask: what’s the difference between a product manager (PM) and a product marketing manager (PMM)?
The “brain-dead” answer is that PMM focuses on marketing.
Citations
https://www.productmarketingalliance.com/your-guide-to-product-marketing-team-structures/
https://www.linkedin.com/school/product-marketing-alliance/
https://crystalclearcomms.com/what-size-should-my-marketing-team-be/
https://www.atlassian.com/agile/product-management/product-roadmaps
https://corporatefinanceinstitute.com/resources/knowledge/other/product-mix/
