- Wear It
- Raise Funds
- Donate
- Volunteer and Participate
- Talk About It Online
- Research
- Recruit
What is a good content strategy
A good content strategy considers a KPI, and then works towards reaching it. It is a roadmap that plans out the exact steps that need to be taken in order to reach that goal.
But of course, even with all the best planning and execution, sometimes, content campaigns don’t meet their KPIs.
What makes the best content
Great Content Is Useful: Content users want to know what’s in it for them.
Make sure you deliver. Useful content earns the right to market, is credible, is interesting and engaging, and provides a great user experience.
What are the 3 components of content strategy
Industry experts will tell you that an effective content strategy must have three core elements to be successful: brand focus, user experience, and content distribution.
How do you create a content strategy?
- Define your goal
- Conduct persona research
- Run a content audit
- Choose a content management system
- Determine which type of content you want to create
- Brainstorm content ideas
- Publish and manage your content
How do I write a content marketing blog?
- Document Everything About Your Content Strategy
- Give Your Blog a Clear Objective
- Decide What Content Will Live on Your Blog
- Define Your Blog Audience
- Research the Market and Competition
- Conduct Keyword Research
- Establish Your Blog’s Voice
What is awareness customer journey
Awareness is the first stage of the buyer’s journey and it’s at the top of the buyer’s funnel.
This is the stage where the customer acknowledges that they have a problem or a need to fill.
The customer will start by conducting a very broad search.
What is a content strategy plan
A content strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals.
A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.
Say your business goals include increasing brand awareness.
What are the 3 components of perfect content marketing full funnel
Marketing experts define 3 main stages of the funnel: TOFU (top of the funnel) attracts attention, MOFU (middle of the funnel) generates leads and BOFU (bottom of the funnel) drives payments.
What type of content is most popular
Infographics Infographics are among the most popular types of content you can create, and this is because they present a great deal of information (such as statistics, research, and other data) in a visual way that’s engaging, digestible, and shareable.
What is high quality content
Anything that adds value to the reader is quality content. It’s industry-focused, not trite and trivial.
It increases a reader’s understanding of a topic in a way they may not have been aware of.
How can I improve my content?
- Use keywords based on target audience’s search intent
- Make your headlines irresistible AND helpful
- Improve your writing flow
- Include relevant, interesting images to illustrate your points
- Show the value immediately
- Create an utterly clickable CTA
How do you make interesting content?
- Embrace Controversy
- Tell stories
- Focus on practical topics
- Include images and video
- Write in a casual, personal voice
- Accept and emphasize your sense of humor
- Embrace metaphors & figurative language
- Throw in some surprises
What is problem aware content
Problem Aware/Pain Aware: A person knows they have a problem, but doesn’t know there are solutions to that problem.
Solution Aware: A person knows there are solutions, but hasn’t chosen one and doesn’t know about your product.
How do I make a content plan?
- Set goals & KPIs
- Decide on target audiences
- Audit your current content
- Identify the best content channels
- Decide on content types
- Determine budget, tools & resources
- Create a content calendar
- Create content
What are awareness tools
An awareness tool is a user interface which provides the user with awareness information using some awareness style.
The software includes the CASSandra toolkit for building awareness tools, and includes three sample awareness tools implemented using the toolkit.
What are content elements
Content elements are individual design and user experience (UX) components that tie messaging and brand experiences together.
As a standalone piece, a content element does not convey the brand message or vision.
When content elements work seamlessly into the messaging, they help bring the content vision to life.
What are two Ways google ads can fuel
What are two ways Google Ads can fuel your business goals? Google Ads can fuel your business goals by increasing in-app, over-the-phone, online, and in-person sales, and getting the right audience to visit your website.
How do you create unique content?
- Never copy text from somewhere else
- Always use multiple sources when researching
- Give your text a unique structure
- Use your own unique style
- Use your own reasoning
What are types of content?
- Blog posts
- Emails
- Social media content
- Guides
- Ebooks
- Video content
- Webinars
- Case studies
What is top funnel content
Top-of-funnel content is content that doesn’t try to sell the audience on a product or service, but instead educates, helps, and answers common questions or pain points.
ToFu content is most often used as part of a content marketing strategy to target prospects in the ‘awareness’ stage of their digital buyer’s journey.
What is a B2b content writer
A B2B writer (short for business to business) creates articles, emails, and white papers for companies that sell to other companies.
This is in contrast to consumer writers (B2C) who help companies sell products to individuals.
A B2B writer’s job is complex—part brand journalism, part sales—and they’re often well paid.
What are the 5 types of content?
- Blog Content Marketing
- Infographic Content Marketing
- Podcast Content Marketing
- Video Content Marketing
- Social Media Content Marketing
Which targeting options are a good fit for Amanda’s campaign
Which targeting options are a good fit for Amanda’s campaign? In-Market audiences, Custom Intent audiences and Similar Audiences are a good fit for Amanda’s campaign who are already using “Influence consideration” as a marketing objective for her Google Display Ads campaign.
What is an example of B2B
Manufacturing materials, clothing, car parts and semiconductors are B2B examples. These materials are a part of the transactions between two businesses.
References
https://www.marketingtutor.net/how-to-build-brand-awareness/
https://terakeet.com/blog/content-strategy/
https://neilpatel.com/blog/b2b-content-strategy/
https://www.investisdigital.com/blog/content-and-creative/how-create-top-funnel-content-works
https://yourmarketingpeople.com/blog/how-to-choose-a-marketing-objective-for-your-google-display-campaign/
