- Segment, Segment, Segment
- Use Various Email Types
- Be Personal
- Know Your Voice
- Use Effective Calls to Action (CTAs)
How do you automate lead nurturing?
- Identify a campaign topic
- Plan and create content to appeal to all stages of the sales funnel, including gated offers
- Promote content to reach target audiences
- Write lead nurturing workflows and emails based on leads’ stage in the sales funnel
How do you nourish leads?
- Use email marketing
- Build out your content marketing
- Get active on social media
- Align sales, marketing and customer support teams
- Conduct surveys
- Score leads
- Follow up with your leads after you make the sale
What are the elements of lead nurturing?
- A Campaign Goal
- A Meaningful Persona
- The Right Content
- Nurturing Campaign Timeline
- A Method For Measurement & Improvement
What is automated advertising
“Automated Advertising” automatically creates those ads using the material found on your website and produces professional-grade banners and text ads for you, automatically.
This means you never have to worry about hiring a designer to create ads.
What is lead scoring in hubspot
Lead Scoring Models. Lead scoring models ensure the values you assign to each lead reflect the actual compatibility they have with your product.
Many lead scores are based on a point range of 0 to 100, but every lead scoring model you create will support a particular attribute of your core customer.
What is a milestone email
A milestone email is a type of behavior-based email you might send to an existing customer.
It’s designed to: Remind your customer of the value they’re getting from you. Increase the likelihood that they’ll continue using your product/service.
Generate that “community” vibe that often leads to more referrals.
What is a lead magnet
A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations.
Marketers use lead magnets to create sales leads.
What are the different types of emails?
- Newsletter emails
- Lead nurturing emails
- Promotional emails
- Milestone emails
- Survey emails
How do you write an email sequence for a lead magnet?
- Email 1: Send a thank you email
- Email 2: Send more value that matches with subscribers’ interest
- Email 3: Introduce yourself, your business and the team
- Email 4: More value that can help your subscribers
How many emails should be in a sequence
We recommend sending 4–6 emails as part of your welcome email series. You need to build trust and help your contacts out before you push for the sale—five emails gives you space to devote each email to a specific topic.
References
https://blog.hubspot.com/blog/tabid/6307/bid/5917/5-best-practices-for-lead-nurturing-emails.aspx
https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht
https://digitalmarketinginstitute.com/blog/how-email-marketing-can-turn-leads-into-sales
