- Have a Simple video seo strategy
- Make it clear what the video is about
- Use social proof
- Optimize video for conversions
- Choose your distribution outlets
- Maximize the reach and impact of your videos
- Analyze your video performance
What type of videos are most watched on social media?
- Interview/Q&A
- Behind-the-scenes
- Feature/product video
- Live videos
- Promos and deals
- User-generated content
- Giveaways and contests
- Announcements/reveals
How long do people watch online videos
People watch an average of 19 hours of online video per week. (This is an increase of 1 hour per week compared to 12 months ago, and a staggering 8.5 hour increase per week across the past 4 years.)
In 2018, people watched an average of 1.5 hours per day of online video.
How do we use video as a media to convey information
Video enables you to use visual stimulation to summarize your points and simplify your verbal message.
Different people have different learning and communication styles (e.g. auditory or kinesthetic). Video is great because it makes it possible to more effectively communicate to multiple learning styles.
Do shorter videos get more views
Shorter is (Almost) Always Better Over 60% of viewers watch business-related videos all the way to the end if they’re less than 60 seconds, but only 26% will finish a video if it’s more than 20 minutes long.
Why videos are better than books
Majority of part of the human brain is devoted towards processing the visual information.
Brain responds to visuals fast, better than text or any other kind of learning material.
Remembering stuff from the picture is retained in the mind for a longer time.
Through videos, students get to process information fast.
Why is video content king
Why is Video the King of Content? The reason video is the undeniable king of content formats is this: Video has the unique ability to combine elements of all the other content types into one easy to digest format.
These formats include text, sound, imagery and movement.
How many videos are watched every day
Facts and Numbers Almost 5 billion videos are watched on Youtube every single day.
What are different types of videos?
- Animation
- Stop motion
- Mixed media
- Screencast
- Animated demo
- Live action
- Live stream
- Interactive
What are mobile marketing tools
Mobile marketing tools are digital marketing strategies that companies use to reach their target audience through a variety of channels that are available on smartphones, tablets, and other digital devices.
These can include ads placed on social media, such as Twitter and Instagram, or pop-up ads on browsers.
How many hours of video do people watch a day
Daily time spent with video by U.S. adults 2013-2023, by device. In 2020, U.S. adults spent 209 minutes (three hours and 29 minutes) per day watching TV video content, and 103 minutes (one hour and 43 minutes) per day watching digital video on devices.
What is the most consumed content on the Internet
In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews.
Music videos recorded the highest category reach, with 51 percent of responding internet users reporting to watching music videos online each week.
What are the four stages of the Aida model
The AIDA model describes the four stages a consumer goes through before making a purchasing decision.
The stages are Attention, Interest, Desire, and Action (AIDA).
Citations
https://blog.hubspot.com/marketing/video-marketing
https://www.vidyard.com/blog/video-length/
https://www.brid.tv/7-tips-on-how-to-create-a-successful-video-ad/
https://www.lemonlight.com/blog/67-video-marketing-stats-you-need-to-know-for-2022/
https://www.youtube.com/watch?v=GzL9wp_4U68
