- Step 1: Create the Google ads link id (mandatory) (Google Ads admin only)
- Step 2: Set up Google Ads on AppsFlyer (mandatory) (Any member in AppsFlyer’s account)
- Step 3: Map your in-app events (recommended)
- Step 4: Measure your app conversions (mandatory)
Do Google ads work for apps
Ads can include a video from a Youtube link, text, app icon, and app store text and appear on the YouTube app on Android devices.
They link to a Play store listing, where people can download your app or sign up to be notified when the app is available.
How do Google Ads work
We’ll display your ads when people search for products or services like yours. Your ads can appear on Google Search and Maps, and across our network of partner sites.
You’ll pay for results, like when people click your ad to call your business, visit your website or get directions to your shop.
What are app install ads
App install ads allow users to install your app directly from your ad. Based on where your ad appears, any original content may be added to, removed, or modified during the ad serving process.
Google Ads does this to help make sure that users get a great experience from your ad, no matter when and where they see it.
What is AppsFlyer used for
AppsFlyer is a mobile apps analytics & marketing software that enables developers, businesses, and marketing agencies to track and optimize their acquisition funnel.
The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns.
How do I link my apps to Google Ads?
- Sign in to your Google Ads account
- Click the tools icon
- Under “Setup,” click Linked accounts
- Under “Your linked accounts and products”, find “Google Play”, then click Manage and link
- Locate the account you want to approve the link request for
What is AppsFlyer tracking
AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California.
What is app campaign in Google Ads
App campaigns allow you to promote your app across Google Search, Google Play, YouTube, Gmail, and within other apps and mobile websites on the Display Network.
How do you monetize apps with ads?
- Your app
- Audience
- The advertiser and ad creative
- The offer
What are companies such as AppsFlyer used by marketers for
AppsFlyer allows marketers to link app installs and marketing campaigns and thus, optimize user acquisition and retargeting campaigns.
One of its priorities is security and privacy, making it a safe option.
How do I activate Google Ads?
- Go to your Account Preferences
- Click the Account Status section to expand it
- Click Reactivate my account
How do I promote my app on Google Ads?
- Sign in to Google Ads
- In the page menu on the left, click Campaigns
- Click the plus button , then select New campaign
- For your campaign goal, select App promotion
- For your “Campaign subtype,” pick between App installs and App engagement
- Select your app’s platform
How do I track iOS apps downloaded from Google Ads
Go to the iOS app conversions page of your Google Ads account. Log in to Google Ads then click tools, the wrench icon at the top right of your screen.
From the dropdown menu, select “Conversions” under “Measurement.” Import your installations event from Firebase.
How do I advertise Android apps?
- Follow Android Design Principles
- Set Up Android Beta Testing
- Enable Feedback Channels
- Make Good Use Of ASO
- Use Social Media Marketing
- Find A Social Media Influencer
- Get Featured On Android Related Media
- Create Referral Campaigns
What is the best way to use Google Ads?
- Set a clear objective
- Build a great structure
- Rack up a high quality score
- Target long tail keywords
- Make sure your landing page is optimized
- Don’t spread yourself too thin
- Let automation work for you
- Embrace extensions
What are the types of Google Ads
The ad formats available to you depend on your campaign type (App, Display, Discovery, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, “Drive conversions” for Video campaigns or “App installs” for App campaigns).
How Google app campaigns work
App installs Run ads that encourage people to install your app. To help you get the best value from each download, Google Ads also automates targeting and bidding.
You can optimize your campaign targeting to focus on finding valuable users based on actions you care about, like in-app conversions.
How do I put Google Ads on my website?
- Sign in to your AdSense account
- On the AdSense homepage, click Add site
- Enter the URL of the site that you want to show ads on
- Click Save
Is AppsFlyer better than adjust
For feature updates and roadmaps, our reviewers preferred the direction of AppsFlyer over Adjust.
Is AppsFlyer safe
AppsFlyer isolates each customer’s account data from other customers and users and encrypts the data at rest.
Our web servers support strong encryption protocols to secure connections between customer devices and AppsFlyer’s web services and APIs.
AppsFlyer follows a strict change management process.
How do I create a campaign in AppsFlyer
Setting up StartApp Go to the dashboard of your app and click on Integrated Partners on the left bar.
Enter “StartApp” in the search field and click on its logo to open StartApp’s configuration window.
StartApp’s configuration window includes 4 active tabs: Integration, Attribution link, and Permissions.
Is Google Ads for free
No, participation in AdSense is free of charge. Even better, Google will pay you for clicks or impressions on the Google ads you’ll display on your site.
For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense.
What is performance max Google Ads
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign.
How much do Google Ads pay
Google pays you per every click on your ads, but it takes a commission.
Generally speaking, publishers get 68%, or 51% when using AdSense for reach. Depending on the niche, the commission can go from $0.20 to $15, with an average of $3 per click for publishers.
Can I run Google Ads without website
If you don’t already have a website, you can create one for free. If you don’t want to create a website, you can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.
Where do Google app campaigns run
Google App ads run across Google’s properties, including Google Search ads, Google Play, YouTube, Discover, and Google Display Network.
This means your ads can be seen by millions of potential users (but only if they’re relevant to your campaign).
When Google Ads is linked to Google Analytics How can conversion events from Google Analytics can be used in Google Ads
Google Ads uses your chosen conversion window(s) (7-90 days, default: 30 days) to determine which conversion events to import from Analytics.
For example, if you use the 30-day default window for a conversion event named Registrations, Google Ads only imports conversions that occurred within 30 days of the click.
What is tCPI in Google Ads
Target cost per install (tCPI) aims to deliver install conversions at the set target.
Target cost per action (tCPA) aims to deliver in-app action conversions at the set target for either new ACi or returning ACe users.
What happens if I dont pay Google Ads
What happens if you don’t pay Google Ads? In the event of nonpayment, your account will be suspended.
In addition, your credit card information and your personal contact information will be flagged; unless you pay Google, you won’t be able to add new Ads accounts or access any paid services.
Why do Google app campaigns perform better
The system has flexibility to create individual ads that best move a user to install or take action in the app.
That’s why Google App campaigns perform better when provided with a diverse portfolio of assets.
How do I track Google ads on Firebase?
- Sign in to Firebase
- Click
- On the Project Settings page, click the Integrations tab
- On the Google Ads card, you have the option of automatically sharing the audiences you create in Google Analytics for Firebase with your linked Google Ads accounts for interest-based advertising
References
https://crozdesk.com/software/appsflyer
https://panoply.io/integrations/appsflyer/google-adwords/
https://www.appsflyer.com/fr/product/security-and-privacy/
