Summary. Burt’s Bees products is part of The Clorox Company. They spent under $100 million on advertising in digital, print, and national TV in the last year.
They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats.
What is Burts Bees slogan
“Nature Becomes You” is more than just a marketing tagline for Burt’s Bees. The Durham, N.C.-based manufacturer of natural personal-care products — best known for its popular lip balm — sees sustainability as the starting point for its innovation process.
How does Burts Bees market their products
They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats.
Burt’s Bees Products launched and advertised 8 new products in the past twelve months.
We have 56 people on file in marketing roles at Burt’s Bees Products, and 12 at their agencies.
Who is Burts Bees target audience
A YouTube Brand Lift study measured the results of 9 assets – 3 x 6 sec, 3 x 15 sec and 3 x 30 sec ads – measuring their ability to be memorable (ad recall) and to drive more awareness of Burt’s Bees among the target audience of women aged 18-49.
Why is Burt’s Bees so good
It’s made with all-natural ingredients While some lip balms are full of all sorts of junk that isn’t easy to pronounce, you’ll recognize all of the 100 percent natural-origin ingredients in Burt’s Bees.
This balm is primarily made with beeswax, vitamin E, and peppermint oil.
Who are Burt’s Bees competitors
Burt’s Bees competitors include EOS, CARIS and LUSH North America.
Where does Burt’s Bees get their beeswax
Burt’s Bees sources most of its beeswax from Africa, where the company works with local beekeepers who use both modern and traditional methods to supply the wax.
Once the beeswax is sent to the U.S., it’s purified and distilled into tiny, white pellets.
Does Burt’s Bees help bees
Burt’s Bees has been an advocate for bee health of since the onset of Colony Collapse Disorder in 2007.
Since then, we’ve disseminated millions of bee-friendly wildflower seeds, awarded over 30 grants to bee researchers across the continent, and educated the public on the importance of bees.
Why is Burts Bees so successful
Burt’s Bees was in demand. Customers loved their products. Their lip balm products were customer favorites.
They loved their story and the fact that Burt’s Bees was all natural and focused on the environment.
Who is Burt’s Bees target market
Primary Target: Women 18-24 Young audience very attracted to environmental philosophy of company.
How did Burt’s Bees finance itself
After settling in, Burt decided to sell his bees’ honey to help generate some cash.
Eventually, he became famous among the locals for selling honey out of the bed of his pickup truck.
Who is the CEO of Burt’s Bees
Jim Geikie serves as the CEO / President of Burt’s Bees. Tom Fitz serves as the VP Sustainable Engineering of Burt’s Bees.
Vice President & General Manager, Burt’s Bees, Inc. Matt Gregory serves as the Vice President & General Manager, Burt’s Bees, Inc.
Is Burt’s Bees an ethical company
While Burt’s Bees is cruelty free, ethical, and has strong sustainability initiatives, the brand’s bee-centric and animal-derived ingredients do not make it suitable for vegans.
Why is Burts Bees called Burts Bees
Burt’s original beehives were labeled “Burt’s Bees” so he could track them down if (ok, when) bee thieves carried them off.
Burt settled into a new life as the local “bee man” after finding a stray beehive and learning how to eke out a living selling honey.
What was the first product of Burts Bees
It all started with candles. Shavitz had a honey-making business in Maine when he teamed up with Quimby in 1984, who used his leftover beeswax to make candles that she sold at a craft fair.
The candles were a hitthey made $200 at their first fair and $20,000 after a year, according to the company.
What is Burt’s Bees mission statement
We make thoughtful choices to reduce our impact on nature and work to protect biodiversity, which preserves our own place in the world.
How is Burt’s Bees socially responsible
Burt’s Bees aims to positively impact its community and all its inhabitants by treating its employees with respect, holding suppliers to high social responsibility standards, and remaining committed to never testing on animals.
What happened to Burts Bees
Burt’s Bees was later sold to Clorox for $970 million, a sale that would drive most ex-business partners to court, but Shavitz peacefully accepted an offer of $4 million from Quimby and, despite his impressive bank account, continued to live in his modest home.
Did Burt’s Bees change their formula
The entire Burt’s Bees Baby Bee® line of products is also now pediatrician and dermatologist-tested.
As for the Beeswax lip balm, there have been no recent formula changes to the product.
However, the ingredient label DID change based on the new global labeling standards we’ve adopted.
Is Burts Bees really natural
The majority of fragrances in Burt’s Bees products are natural, composed of proprietary blends of essential oils and natural extracts.
Some of our heritage and other products contain partially synthetic fragrances.
Is Burt’s Bees still natural
Burt’s Bees is applying ISO 16128 across its cosmetic products to guide how it calculates natural origin percentage.
Currently, Burt’s Bees products are, on average, 99.6% natural origin.
How much does Burt’s Bees make in a year
Burt’s Bees revenue is $270.0M annually. After extensive research and analysis, Zippia’s data science team found the following key financial metrics.
Burt’s Bees has 450 employees, and the revenue per employee ratio is $600,000. Burt’s Bees peak revenue was $270.0M in 2021.
Is Burt’s Bees made from beeswax
Good for you, naturally Burt’s Bees uses beeswax in many of our creams, lotions and lip balms.
Is Burt’s Bees owned by Johnson and Johnson
Burt’s Bees is an American multinational, personal care product company. The company is a subsidiary of Clorox that describes itself as an “Earth-friendly, Natural Personal Care Company” making products for personal care, health, beauty and personal hygiene.
Its products are distributed globally.
Is Burt’s Bees sold internationally
Products sold for end use in the U.S. are not labeled for international distribution.
Burt’s Bees strictly prohibits the shipping of our product to any location outside the United States.
Is Burt’s Bees cruelty free
Burt’s Bees has confirmed that it is truly cruelty-free. They don’t test finished products or ingredients on animals, and neither do their suppliers or any third-parties.
They also don’t sell their products where animal testing is required by law.
Does Burt’s Bees make deodorant
Burt’s Bees Deodorants & Antiperspirants(3)
Does Johnson and Johnson own Burt’s Bees
Burt’s Bees is an American multinational, personal care product company. The company is a subsidiary of Clorox that describes itself as an “Earth-friendly, Natural Personal Care Company” making products for personal care, health, beauty and personal hygiene.
Is Burt’s Bees PETA approved
Burt’s Bees hasn’t officially lost its cruelty-free status. They’re still on Leaping Bunny’s list as well as PETA’s caring consumer list.
Is Burt’s Bees edible
It’s good enough to eat. Fun, fragrant and YES edible, Burt’s Bees skincare products are packed full of nature’s finest ingredients, as well as healing beeswax of course, and it’s all thanks to those busy little bumble bees.
Does Burt’s bees have bee venom
We do not use actual bee venom in our products – only bee byproducts such as honey and beeswax.
Citations
https://www.capitalism.com/burts-bees-brand-clorox-sustainability/
https://www.giftcorral.com/products/beeswax-lip-balm-tube
https://www.celebritynetworth.com/richest-businessmen/business-executives/burt-shavitz-net-worth/
https://www.healthline.com/nutrition/is-beeswax-vegan
https://www.burtsbees.com/our-story/
