- Step 1: Share Floodlight Configuration with DV360 Partner
- Step 2: Advertiser ad server & Attribution Setting
- Step 3: Choose Campaign manager 360 Site(s)
How do I enable auction time in SA360?
- Navigate to the bid strategy report
- Start creating a conversions or revenue bid strategy or edit a conversions or revenue bid strategy
- In the “Engine features” section, select the Auction-time bidding checkbox
What engines does sa360 support?
- adMarketplace
- Naver
- 360.cn (Qihoo)
- Yandex
- Yahoo! (formerly Yahoo! Gemini)
Which targeting rules show an ad to users who viewed a product but didn’t buy it
Retargeting ads allow your business to show targeted ads to the users who visited your website and didn’t complete a conversion – purchase an item, fill in a contact form, download a file, etc.
How can I learn Xbox 360?
- Manage campaigns in Search Ads 360
- Optimize performance in Search Ads 360
- Search Ads 360 Mobile Basics
- Build Your Campaign Strategy with Search Ads 360
What are DoubleClick ads
The DoubleClick Ad Exchange is a real-time marketplace to buy and sell display advertising space.
By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web.
When would a Vpaid asset be used
VPAID is a a rich media creative that is delivered as an additional media asset type within a Vast tag.
VPAID is typically used for ad interactivity in a publisher’s in-stream video player.
What is package in DCM
A package is a group of placements on the same site or app. A roadblock is the same as a package, but it’s intended to be a group of placements that all appear on the exact same page, not just the same site.
What is DCM called now
As part of the launch of Google marketing platform on July 24, 2018, the following changes occurred to DoubleClick Digital Marketing products: DoubleClick Bid Manager is now Display & Video 360, a product that brings together planning, creative, buying, and measurement features into a single tool.
What happens when a user meets the frequency cap for an ad
When a user reaches the frequency cap, Google will stop showing this campaign to the user.
This only applies to in-stream and Bumper ads in the auction.
What is DV360 hierarchy
The correct answer is: Partner > Advertiser > Campaign > Insertion order > Line item > Creative.
What is value based bidding
Value-based bidding A Smart Bidding strategy that optimizes for conversion value or return on ad spend (ROAS) to help advertisers reach their business goals (e.g. revenue, profit, lifetime value).
What is a DSP and SSP
An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges.
How do I download tags from DCM
Click Tags > Download tags or Tags > Send tags on the upper right.
Then select placements and follow the workflow to download or send tags.
What three requirements must be met to run a successful ad copy test
To run a successful ad copy test, the ads and ad group must meet the following requirements: Ads included in the test are active and the device preference is the same, either all devices or mobile-preferred.
The ad group contains a minimum of two active all-device or mobile-preferred ads.
What are Floodlight tags used for
A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser’s site.
When a customer lands on the conversion page, the tag sends data about the conversion to Search Ads 360 and Campaign Manager 360.
What are the disadvantages of paid search
The disadvantages of paid search include: Charging model based on cost per click, not per lead – each click through to one of your advertisements costs you money, and whether or not it leads to enquiries or sales, the bills will mount up.
What is vast and Vpaid
VAST: Supports standard form of video ads within in-stream videos across all compliant video players.
VPAID: Supports interactive form of video ads, playback, etc. within in-stream videos across compliant video players.
What conversion data can be uploaded using Bulksheets?
- Google Analytics goal data
- Google Ads conversions data
- Custom Floodlight variable data
- Offline conversion data
At which three levels can automated rules be setup
Explanation: Automated rules change settings in campaigns, ad groups, ads, keywords, or product targets based on criteria you specify.
Instead of changing settings, you can create a rule that simply notifies you when campaigns or other items match the criteria you specify.
What happens when a search engine is paused
Paused indicates that activities such as trafficking and syncing, are temporarily stopped. You can resume the account when you are ready.
This status is only applicable to search engine accounts.
What are three benefits of using internal redirect tags?
- Saves time from having to negotiate deals with the publisher
- Richer domain information in Verification
- Reduce latency on ad-serving
- Standardize a counting method with platform publishers
Which three features can be used to integrate offline conversion data?
- Google Data Studio
- sFTP
- Bulksheets
- Search Ads 360 API
What is DoubleClick Search
DoubleClick Search: A search management platform that enables agencies and advertisers create, manage, report on, and optimize search campaigns across multiple engines.
DoubleClick Rich Media: An end-to-end system for producing, managing and reporting on rich media advertising.
What is the difference between placement and creative
A placement represents a place where your creatives can appear on a particular site.
When you assign a standard ad to a placement, the ad can serve to that placement’s site and display one of your creatives there.
The ad delivers the creative; the creative is the advertising message that actually appears on the site.
Which two user types can activate the conversion API
Explanation: Before you can use the conversion API or attribute offline conversions to a Google click ID, a Search Ads 360 user with agency manager or advertiser manager access needs to sign in to Search Ads 360 and activate the conversion API for the advertiser.
Which 3 frequencies can be scheduled for reports?
- Monthly
- Hourly
- Weekly
- Daily
Which level’s settings Cannot be edited with Bulksheets
You cannot edit Advertiser and Network level settings in the bulksheet.
Sources
https://marketingplatform.google.com/about/search-ads-360/
https://mediaradar.com/blog/google-ads-vs-display-video-360-two-ways-to-purchase-youtube-ads/
https://ads.google.com/intl/en_uk/home/resources/retargeting-ads/
