Google Display Network targeting allows you to set where or when your ad is shown based on features of your ideal audience, such as their personal interests, age or gender.
This means your ad can show up on sites related to your business, or to users who match the specific criteria that you’ve specified.
Is 320×50 a mobile size
What is a 320×50? The 320×50 ad unit is an Iab mobile standard ad unit with the dimensions of 320 pixels wide by 50 pixels tall.
This ad size is known as a Mobile Leaderboard or Smartphone Leaderboard. It is the big brother of the 300×50, which is known as a Mobile Banner.
How can I reduce my CPC cost?
- Improve Your Quality Score
- Find and Bid On Long-Tail Keywords
- Use Negative Keywords Effectively
- Test Different Average Ad Positions
- Use Ad Scheduling
- Use Geo-Targeting
- Use Different Keyword Match Types
- Use Device Adjustments
Is 300×50 a mobile size
What is a 300×50? The 300×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 300 pixels wide by 50 pixels tall.
This ad size is known as a Mobile Banner or Smartphone Banner.
What are target ROAS
The Target ROAS (return on ad spend) bid strategy lets Google ads fully automate and manage your bids in any Shopping campaign.
Using Google Ads Smart Bidding, this bid strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products you’re advertising.
Why is my CPC so low
Content is king on the internet and also on AdSense If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall.
Why is CTR low
One of the more obvious reasons for a low CTR is that your ad does not contain content that is compelling enough for users to click on it.
Whether your ad contains text, display imagery, or a combination of both, how your content speaks to your audience can make a world of difference in the success of your ad.
How is optimization score calculated
Your optimization score is an account performance grade ranging from 0 to 100%. The score is calculated based on the results you’ve earned, your settings, and your status as an advertiser.
The score factors in how well your account matches Google’s recommendations.
How long does PPC take to work
How long does PPC take to work? PPC takes three months to work, on average.
The first three months of a PPC campaign should focus on gathering data from your ads, which you can then use to improve your keyword targeting, audience targeting, and bids.
How do I check my optimization score?
- Step 1 of 2
- Step 2 of 2
How do you fix high CPC
Another solution to high CPC is to bid on keywords where your competitors aren’t.
The more specific you can get with your keywords while still being relevant, the cheaper your cost per click will become because fewer people are bidding.
What is super leaderboard
Super Leaderboards are generally used as regular ad units in multi-sized ad slots. They can also be used as Pushdown ad units.
This means the 970×90 appears across the top of a site when it first loads, pushing down the content.
References
https://www.wordstream.com/blog/ws/2014/11/18/google-display-network-tips
https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-display-advertising
https://support.google.com/google-ads/answer/1704373?hl=en
https://www.wordstream.com/blog/ws/2019/05/23/google-display-ads
