GoPro, a camera designed to capture life’s most exciting moments, advertised its product and built a fanbase by posting content to YouTube.
By using YouTube as a production tool and encouraging fans to do share the content shot on their caneras, GoPro was able to increase their sales and raise awareness of their brand.
How GoPro uses social media marketing
GoPro edits and uploads the shot to one of the largest social media networks whether it is @GoPro, YouTube, Facebook, Vimeo or Instagram.
Within seconds, a video or photo is viewed by a large audience, which inspires them to go out and buy a GoPro camera themselves.
How could GoPro improve its marketing strategy?
- 1 – Start challenges with lucrative incentives
- 2 – Making partnerships with the right people and right places
- 3 – Hire people who share the same values with your customers
- 4 – Removing frictions from the customer journey
Who are GoPro’s customers
Demographics. The GoPro customer skews male, young or young in mindset, with customer demographics defined more by their passions than by their income and education, since even the most expensive gear is accessible in price to most Americans.
What is GoPro slogan
The GoPro logo includes the company name, the slogan “Be a HERO” and a graphic symbol consisting of four boxes.
The “GoPro” is above. The boxes are in different shades to denote different areas where wearable action cameras produced by the company can be used.
How does GoPro ensure brand loyalty
To ensure that the brand was benefitting directly from UGC, GoPro developed its own system onto which customers could upload their footage, thus qualifying for the GoPro Awards.
This rewards customers for the value they provide to GoPro, incentivising them to create better content, and thus earn better rewards.
Is GoPro making money
2021 Financial Highlights Revenue was $1.16 billion, up 30% year-over-year from $892 million in 2020.
GoPro.com total revenue, including subscription revenue, increased 39% year-over-year to $392 million, or 34% of total revenue.
GoPro and Quik subscription revenues totaled $52.9 million, up 131% year-over-year.
Who is the target audience for GoPro
GoPro is the worldwide market leader for these cameras. The target group is formed by professional or leisure athletes, travellers and photographers, mostly of young age (~18–35).
The brand is present on all kinds of social media platforms.
What GoPro means
GOPRO. Good Operating Procedures Reveal Objectivity.
How is GoPro’s social media marketing different from other companies
GoPro advertises their products with their consumers rather than for their consumers. This aspect of GoPro´s marketing sets them apart from not only other camera brands, but almost any brand ever.
GoPro would not be as great if consumers weren’t consistently uploading, sharing and engaging with their products.
Who is Gopros target audience
They produce the so-called action camcorders; small, very robust, waterproof cameras. GoPro is the worldwide market leader for these cameras.
The target group is formed by professional or leisure athletes, travellers and photographers, mostly of young age (~18–35).
How does GoPro encourage its customers to be a hero
GoPro spreads this message by encouraging customers to share their own unique content captured with a GoPro on its various social media sites.
This action has allowed GoPro to create a very powerful brand community, in which people are constantly sharing their own ‘stories’ and engaging with each others content.
How does GoPro ensure customer loyalty
For instance: GoPro users buy the cameras to capture their most memorable moments for posterity and to show friends and other like-minded people, so making it easy for them to share (and be rewarded for sharing) via social has been key to expanding the brand’s reach and generating loyalty.
What is GoPros message
The message is that with GoPro’s devices is that you can enjoy what you’re doing and capture it on film without having to think about it.
Additionally, it allows GoPro to reach a wider audience of all demographics rather than just seasoned photographers.
What is the product of GoPro
(marketed as GoPro and sometimes stylized as GoPRO) is an American technology company founded in 2002 by Nick woodman.
It manufactures action cameras and develops its own mobile apps and video-editing software.
Why GoPro is so popular
GoPro Deals And while I’m focusing here on using them for photos, their video quality is excellent for the price and size.
They’re small and light, rugged, and the image quality is remarkably good. And they’re very easy to use.
What social media platforms does GoPro use?
- YouTube
Why is GoPro so successful
What’s the reason behind GoPro’s success? One of the main reasons behind GoPro’s success is that their products offer users the chance to let others see their experiences at the height of the action from their point of view.
What is GoPro market share
Revenue share of GoPro worldwide 2015-2021, by sales channel GoPro’s revenue share worldwide in 2021 from their web platform GoPro.com increased to 33.8 percent from 31.7 percent in the previous year.
Is GoPro a niche
Whether it was strapping a camera to a helmet to capture a skier’s latest trick or being attached to the handlebars of an extreme biker’s bike cycle, GoPro has opened up a niche market in camera technology.
How popular is GoPro
The number of GoPro devices shipped worldwide has been decreasing since its peak of 6.58 million units in 2015, to around 3.15 million units in 2021.
GoPro is an American technology company that manufactures and sells action cameras, which is a digital camera designed to record action in an immersive manner.
When did GoPro go public
It was a popular stock around its initial public offering (IPO) in 2014, reaching close to $100 a share before crashing down to almost $2 over the next five years.
What is GoPro be a hero campaign
Think about ‘Just Do It’ – this motivates people all across the world to better themselves, a message we all feel when we think about Nike.
Just like Nike, the slogan ‘Be a Hero’ encourages people to become the hero of their own lives, a strong brand positioning for GoPro.
What company owns GoPro
The top individual shareholders of GoPro are Nicholas Woodman, Brian McGee, Kenneth Goldman, Peter Gotcher, and Dean Jahnke.
Fidelity, The Vanguard Group, and BlackRock are GoPro’s three largest institutional investors.
How did GoPro start
GoPro was founded in 2002 by Nick Woodman—a surfer, skier and motorsports enthusiast in search of a better way to film himself and his friends surfing.
In 2004, the company sold its first camera system, which used 35 mm film.
Who manufactures GoPro
The company was launched in 2002 by Nicholas Woodman, who serves as GoPro’s CEO.
GoPro reported revenue of $1.16 billion for the 2021 fiscal year. The top individual shareholders of GoPro are Nicholas Woodman, Brian McGee, Kenneth Goldman, Peter Gotcher, and Dean Jahnke.
What is the competitive advantage of GoPro
The nature of GoPro’s competitive advantage To date, it has sold over 26 million action cameras.
These cameras offer high-resolution and time-lapse photography. They can also shoot photos and videos under extreme conditions, such as during rapid movement or underwater.
Which company owns GoPro
GoPro reported revenue of $1.16 billion for the 2021 fiscal year. The top individual shareholders of GoPro are Nicholas Woodman, Brian McGee, Kenneth Goldman, Peter Gotcher, and Dean Jahnke.
Fidelity, The Vanguard Group, and BlackRock are GoPro’s three largest institutional investors.
How does GoPro basic business idea add value in the lives of its customers
1-33: How does GoPro’s basic business idea “add value” in the lives of its customers?
GoPro allows sports enthusiasts to shoot video of themselves and others engaging in sports (such as surfing, skiing, or mountain biking) thatthey couldn’t have captured otherwise.
Is GoPro good for Instagram
No list of the “best cameras for Instagram” would be complete without a GoPro Hero.
GoPros are some of the toughest, most versatile action cameras available these days, and the Hero 8 is no exception.
What is GoPro’s mission statement
GoPro is dedicated to helping people capture and share their lives in exciting ways.
We’re passionate about our purposewe believe sharing and reliving our experiences makes life more meaningful and fun.
Citations
https://www.salesscreen.com/blog/the-3-types-of-customer-brand-loyalty
https://www.mediavine.com/how-much-charge-sponsored-content/
https://www.fool.com/investing/2021/03/24/why-gopros-competitive-advantage-should-concern-yo/
https://www.dreambigtravelfarblog.com/blog/best-gopro-alternatives
