Marketing that is compelling and influential affects the brain through more than just perceptions and rational thought.
Powerful marketing targets consumers by emotional persuasion and creating mental connections to products and services.
How can marketers use sensory memory
Sensory marketing, also known as sensory advertising, is a way to appeal to all five senses of your audience using sensory appeal.
It focuses on creating content that uses the senses of sight, touch, sound, smell and taste.
What is the Pepsi Apple Pie Challenge
Brief: Pepsi is giving people a chance to win a bottle of its new apple pie-flavored cola by sharing pictures and videos of their unsuccessful attempts at baking desserts on social media apps Twitter or TikTok, per an announcement emailed to Mobile Marketer.
What are some examples of sensory marketing?
- Using Smell: Hyatt Place
- Using Sight: Behr
- Using Touch: Casper
- Using Sound: Liberty Mutual, State Farm & Nationwide
- Using Taste: Museum of Ice Cream
How does sensory marketing influence consumer behavior
Consumer behavior can be influenced by sensory marketing to generate experiences at every stage of the buying process: activation of desire, awareness of the product or service, assessment of the product or service in relation to other options, purchase, and post-purchase evaluation of use or consumption.
What is sensory marketing taste
And, it’s often said that taste is the sense that merges all of the senses together, creating a complete experience, that is emotionally-based.
In experiential marketing, taste has the ability to change both mood and brand perception.
What is the most popular soft drink in the world?
- Coca-Cola – $70bn
- Diet Coke (including Light, Zero) – $13.8bn
- Red Bull – $11.4bn
- Pepsi – $10.8bn
- Nescafé – $6.3bn
- Tropicana – $6bn
- Fanta – $6bn
- Sprite – $5.3bn
Who is winning the cola wars
Where Coke and Pepsi Stand Now. As of 2019, Coca-Cola commanded 43.7% of the carbonated soft drink market while PepsiCo commanded 24.1%, according to Statista.
And in 2020, Coca-Cola had a market cap of $185.8 billion while PepsiCo had a market cap of $188.6 billion, Investopedia reported.
Who Won the Cola Wars
Although Coca-Cola sales had topped Pepsi’s sales for years, the two sodas were always No. 1 and 2, respectively.
Then in 2010, Diet Coke sales topped Pepsi’s sales for the first time, leading The Wall Street Journal to run the headline, “Diet Coke Wins Battle in Cola Wars.”
What is multisensory marketing
Multisensory marketing refers to marketing activity that seeks to engage with consumers across multiple sensory channels in order to influence their perception, judgment and behaviour.
How do you engage all 5 senses?
- Use photos and videos
- Animate your vocal delivery
- Give your audience something to touch
- Engage their taste buds, if you can
- Trigger the strongest sense of all
What are the 5 sensory qualities that can increase the appeal of food?
- TASTE
- SIGHT
- SOUND
- TOUCH
- SMELL
What are your 5 senses called
Nerves relay the signals to the brain, which interprets them as sight (vision), sound (hearing), smell (olfaction), taste (gustation), and touch (tactile perception).
Sources
https://www.wideopeneats.com/difference-coke-pepsi/
https://imotions.com/blog/neuromarketing-examples/
https://www.waldenu.edu/programs/business/resource/how-neuromarketing-is-being-used-in-business-management
https://www.mashed.com/588280/only-about-1-in-3-people-actually-prefer-pepsi-to-coke/
