Answer: Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
How does Coca Cola use IMC
The main integrated marketing communication tools used by the Coca-cola company are ads, public relations, sponsorships and the sales promotion.
The perfect mix of different tools and implementation it in life is one of the main secrets of the company success.
What are the types of IMC
There are four basic types of integrated marketing communication: external, internal, horizontal and vertical.
By taking these different elements together to form a marketing strategy, your business will be able to achieve whatever goals you’ve set for it in an efficient manner.
What are the 6 Cs of the IMC program
In assessing the collective impact of an IMC program, the overriding goal is to create the most effective and efficient communication program possible.
Towards that goal, six relevant criteria can be identified: 1) Coverage; 2) Contribution; 3) Commonality; 4) Complementarity; 5) Robustness, and 6) Cost.
What is a 360 communication plan
The term 360-degree communication stands for integrated measures in which specially prepared content is played at all touchpoints.
The campaign spans the entire customer journey. Often enough, the same content is placed on as many channels as possible.
What are the 7 stages of communication?
- Source
- Encoding
- Channel
- Decoding
- Receiver
- Feedback
- Context
What is IMC and its elements
Elements of integrated marketing communication is a mix of different methods of brand promotions that communicate effectively, to promote a particular product/service among target customers.
The main aim of the marketing promotional mix is the consistency of the message and complementary use of media.
What is Coca-Cola’s slogan
By 1939, Coca-Cola decided shorter was not sweeter and adopted this wordy slogan: “Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola.”
What are the 4 C’s strategy
Based on BSR’s 20 years of developing such integrated strategies for dozens of companies and in collaboration with a panoply of stakeholders, we have created the “Four Cs” to help companies build integrated strategies by looking at customers, competitors, the corporation, and civil society and government.
What is 4C framework
The 4C Framework is composed of four elements: Customer, Competition, Cost, and Capabilities. The structure is useful to get a better understanding of the client and important during your case interview.
What are the 4 Ps of communication
Good office communication flow boils down to what I call, the “four Ps”portions, packaging, placement and point-in-time.
In other words, you’ve got to pass the message at the right time, in the right place, and in nicely packaged, digestible bites.
What are the 7ps and 7cs
7 P’s and 7 C’s » Product = Customer. » Price = Cost. »
Place = Convenience. » Promotion = Communication.
How does redbull use IMC
IMC Strategy This slogan means “you can do the impossible” so to prove that they sponsor sports or events which require a lot of hard work and intensity.
By sponsoring these events they give their customer message about how can they achieve impossible by having red bull as their main drink.
References
https://www.drift.com/books-reports/integrated-marketing-campaigns/
https://www.fool.com/the-ascent/small-business/email-marketing/articles/marketing-proposal/
https://digitalmarketinginstitute.com/blog/integrated-marketing-7-successful-campaigns-through-the-decades
https://assemblo.com/guides/what-are-the-7-ps-of-marketing/
https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/06/what-is-360-marketing-and-how-can-you-build-a-comprehensive-strategy/
