Rural market is different from urban market with respect to its economic and functional characteristics.
The characteristics, purchasing and consumption pattern of rural people are completely different from the urban people.
Due to the impact of globalization there is a fast change in rural environment.
Does rural marketing require strategies
Companies must follow the strategy of penetration pricing with the backup of a good quality product to be successful in the rural market.
As ‘two for one’ deal and coupons are not very effective marketing tools, it is far better to price the product as low as possible in the first place.
What are the challenges of rural marketing?
- Wide and Scattered Market: Wide and scattered market is difficult to reach in both the aspects – promotion and distribution
- Uncertain and Unpredictable Market: Market response is difficult to scale
- Urban Marketers v/s Rural customers:
Which are the major differences between rural and urban society
Rural society was one which has not industrialized, whereas present day urban society is highly urbanized and industrialized.
1. Life in the society was very simple and reflected in the way of living, dressing, food habits, shelter and manners etc. Life in the city is not simple but very complex and complicated.
What are the challenges in rural marketing?
- Deprived people and deprived markets:
- Lack of communication facilities:
- Transport:
- Many languages and dialects:
- Dispersed markets:
- Low per capita Income:
- Low levels of literacy:
- Prevalence of spurious brands and seasonal demand:
What is targeting in rural marketing
Targeting involves evaluating each market segment‘s attractiveness and selecting any one or more segments to enter. Evaluation of segments, Selection of segments, Coverage of segments.
What are rural marketing strategies
Rural marketing is a process of developing, pricing, promoting, distributing rural specific. goods and services leading to exchanges between urban and rural markets, which satisfies. consumer demand and also achieves organizational objectives.
Why do companies go rural
Market increases due to agrarian prosperity. Profitable farming and better marketing options in some states have made a large number of villagers the potential consumers for FMCG (Fast Moving Consumer Goods) companies.
The greater the agriculture development in an area, the greater the rural market.
What is rural marketing example
Different FMCG products, fertilizers related to agriculture, automobiles, etc., are provided to the rural market from the urban market.
On the other hand, different agricultural goods like vegetables, fruits, milk, flowers, etc., are supplied by the rural market in urban markets.
What are 5 differences between urban and rural areas
The five differences between rural and urban areas are based on population size, development, division of labor, social mobility, and the type of environment.
Cities are more advanced than villages and face various types of pollution as they are engaged in developed man-made surroundings.
What is meant by rural marketing
Rural marketing is a marketing system that involves the development, planning, pricing, and distribution of goods and services so that people in rural areas can access basic products at fair prices.
What are the challenges faced while communicating with the rural customer
There are many challenges to communication in rural like Low literacy level, poor media reach and exposure.
What would be the marketing mix for rural market
Price Mix. Price is the central element of marketing mix, particularly, for rural markets.
Rural consumers are most price sensitive and price plays more decisive role in buying decisions.
Pricing policies and its strategies must be formulated with care and caution.
What are the different types of rural marketing?
- Type # 1
- Type # 2
- Type # 3
- Types of Risk:
- Minimization of Risks:
What is rural marketing model
What is Rural Marketing? Rural marketing is defined as the process of selling products from the urban areas to the rural areas as well as selling and marketing of non-agricultural products manufactured in the rural areas into the urban areas.
What are the characteristics of consumer behaviour?
- Need identification to buy the product
- Information search relating to the product
- Listing of alternative brands
- Evaluating the alternative (cost-benefit analysis)
- Purchase decision
- Post-purchase evaluation by the marketer
How does culture affect consumer behavior
Culture influences what feels right, normal and desirable. Retailers that ask consumers to swim against the social current are making it harder for the consumer to choose their services.
It’s usually better practice to make it possible and easy for consumers to choose your product within their cultural comfort zone.
What are the 4 P’s of rural marketing
Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability.
What are characteristics affecting consumer behavior
There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes.
Are rural consumers brand loyal
They are not loyal to brands. Their reasons for consuming a brand are very different from those of their urban counterparts and what makes them even more complex is that often, their reasons for consuming products are starkly different even to consumers in other rural markets.
How does family influence consumer behaviour
Consumer behavior analysts often address the family as a consumption unit, because families make group purchasing decisions and shape the consuming behavior of their members.
Families are involved in consumer decisions which involve more than one person.
How does consumer behavior affect the business
Product Development. Consumer behavior helps organizations decide what products and services to manufacture or offer.
When they know what customers buy and how they go about buying those products, organizations can more easily spot a need that has not yet been satisfied.
What is nature of consumer behaviour
Meaning and Definition: Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.
What is importance of consumer behaviour
A study of consumer behaviour is likely to reveal whether target consumers of the enterprise emphasize more on the price of the product or its quality.
What is rural customer
Rural customer means a customer who is afforded the use or the availability of service from an authority and is neither a district customer nor a municipal customer.
What are examples of consumer behavior?
- Habitual
- Complex
- Dissonance-reducing
- Variety seeking
- Limited decision-making
- Impulsive
- Spendthrift
- Average spending
Which is the most important tool for developing the rural market
The most significant tool for expanding the scale of rural marketing is modern transportation and communication.
Moreover, the market for farm products has broadened as transportation and communication infrastructure have improved.
What are urban consumers
The CPI-U population “covers households in all areas of the United States except people living in rural nonmetropolitan areas, in farm households, on military installations, in religious communities, and in institutions such as prisons and mental hospitals.”1 Urban consumers include professionals, the self-employed,
What are the 4 types of consumer behavior
There are four types of consumer behavior: habitual buying behavior, variety-seeking behavior, dissonance-reducing buying behavior, complex buying behavior.
How does social class influence consumer behaviour
Social Classes Social perception is a very important attribute that influences the buying behavior of an individual.
Example − A person from a low-income group may focus on price while making the purchase while a person from a higher income group may consider the quality and uniqueness of the product.
References
https://www.tutorialspoint.com/consumer_behavior/culture_and_social_class_influence.htm
https://www.thehindu.com/education/how-rural-marketing-is-the-next-stop-for-aspiring-marketers/article37174040.ece
https://www.deskera.com/blog/rural-marketing/
https://www.lendingkart.com/blog/best-small-business-ideas-for-rural-areas-villages-small-towns/
