A: It’ll take at least 2-3 months to fully implement Marketing cloud, depending on the number and type of integration points, data cleanliness, and how you’ll use it.
Marketing Cloud is not a plug-and-play application – which makes sense given how powerful it is.
How often does Marketing Cloud sync with Salesforce
Seamlessly synchronize handpicked data points from Salesforce to Marketing Cloud (unidirectional sync) with refresh cycles as often as 15 minutes.
It’s important to note that this data synchronization does not count against API limits.
How long does it take to set up Salesforce Marketing Cloud
Marketing cloud initialization. This part would usually take between 2 and 10 days depending if there are any complexities.
When we have to work with mobile push we would work on it within this step, but set aside minimum of 5 days of extra effort to configure the integration and run the tests.
How do I enable Marketing Cloud in Salesforce?
- Click the plus icon to navigate to the All Tabs screen
- Click Marketing Cloud
- Click Connect to Marketing Cloud
- Enter the username and password for the Marketing Cloud API User
- Click Login
- If successful, you see a screen to configure Marketing Cloud Connect settings
What is a synchronized data extension
The synchronized data extension uses the name of the synchronized object and adds the suffix Salesforce_n, where n indicates the number of the copy when used in a multi-org environment.
How do I set up automation in Marketing Cloud?
- In Marketing Cloud, navigate to Automation Studio
- Click New Automation
- Select Schedule
- Click Ok
- Name the Automation
- Drag Salesforce Email Send activity onto the canvas
- Click Choose
- Select Day 1 Test
What is Salesforce CDP
Salesforce’s own Customer Data Platform, Salesforce CDP, recently relaunched (formerly known as Customer audience 360).
CDPs allow marketing organizations to have a single and complete source-of-truth around their customer data.
What is the difference between organizing your data in a list and organizing it in a data extension quizlet
What is the difference between organizing your data in a list and organizing it in a data extension?
C. A data extension contains relational data, such as purchases. A list doesn’t.
Which part of the installed package actually stores the endpoint URL for your custom activity
We recommend that the user interface for the custom activity include these parts: A folder named for the endpoint URL of the activity as defined in the Journey Builder component of your installed package (we’ll get to the installed package later in this unit).
This folder contains the index.
What is an automation studio activity
The Automation Studio data extract activity creates one or more zipped files for your use outside the Marketing Cloud application.
It can also be used to convert an XML file into a comma-delimited, tab-delimited, or pipe-delimited file for import into your account.
What is a Salesforce connector
Salesforce Connector. Import reports or custom data queries from Salesforce into Sheets, or make changes to Salesforce directly from Sheets.
Googleopen_in_new. Listing updated:July 16, 2022.
What is event definition key
1. anything that takes place or happens, esp something important; happening; incident. 2. the actual or final outcome; result (esp in the phrases in the event, after the event)
Why do we use automation studio in Sfmc
Automation Studio is a Marketing Cloud application used to execute multi-step marketing and data management activities on an immediate, triggered, or scheduled basis.
Use Automation Studio’s workflow canvas to build simple or multi-step automations.
What is AMP script
AMPscript is Marketing Cloud’s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages.
While AMPscript uses basic programming concepts, you don’t have to be a coder to understand AMPscript functions and to use it in your emails.
What is a B testing in Sfmc
A/B Testing is a market testing method in which you send two versions of your Marketing Cloud Email Studio communication to two test audiences from your subscriber list.
Track which version receives the highest unique open rate or highest click-through rate and send that version to all remaining subscribers.
What is MC connector in Sfmc
Marketing Cloud Connect combines the digital marketing capabilities of Marketing Cloud with the data management, segmentation, and campaign management tools in Salesforce.
Create unitary customer relationships with more data-driven, personalized conversations and the ability to automate the customer journey.
Which of the following can you do with email Studio
With Email Studio, build and send personalized email from basic newsletters to the most complex campaigns.
Deliver promotional, transactional, and triggered messages. Track and optimize to drive performance. Prepare your account for sending using Email Studio.
How many seconds do custom activities take to time out
The default timeout is 10 seconds. A custom timeout can be defined for each callout.
The minimum is 1 millisecond and the maximum is 120,000 milliseconds. See the examples in the next section for how to set custom timeouts for Web services or HTTP callouts.
References
https://www.techtarget.com/searchcustomerexperience/definition/Salesforce-Marketing-Cloud
https://ebq.com/journey-builder-entry-sources-and-events/
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_jb_entry_events.htm&language=en_US
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_jb_update_object_activity.htm&language=en_US
