12 Basic search operators The asterisk, known as a wildcard, searches for any word or phrase you include.
What are Google advanced search operators
Advanced search operators are special commands that modify searches and may require additional parameters (such as a domain name).
Advanced operators are typically used to narrow searches and drill deeper into results. Search only in the page’s title for a word or phrase.
Use exact-match (quotes) for phrases.
How long does it take Google to index a new website
It takes between 4 days and 4 weeks for your brand new website to be crawled and indexed by Google.
This range, however, is fairly broad and has been challenged by those who claim to have indexed sites in less than 4 days.
What is Average ctr on Google console
Average CTRs for Google search results range from 3% to 30% depending on the position.
You can improve your CTR by improving your position, but also by optimizing your title, URL, and meta description.
What is Organic google search impressions
1. Impressions. For standard organic listings (10 blue links), an impression is recorded even when it hasn’t been scrolled into view.
So, in the 10 blue links, if your listing is #9 and below the fold, it still counts as an impression if the search result page was loaded.
What counts as a Google impression
An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
Note: If your ad or keywords aren’t receiving enough impressions, read Issues with fluctuating impressions.
Each time your ad appears on Google or the Google Network, it’s counted as one impression.
How Google web master tool is used for traffic optimization
Google webmaster tool is a free optimization service by Google that help webmasters make their sites and blogs more visible to Google.
It helps you see your website from the eyes of Google, which really helps improve the user experience and of couse, increase traffic.
How many days of Search Console data are the maximum in Analytics
Search Console keeps data for the last 16 months. As a result, Seo reports in Analytics also include a maximum of 16 months of data.
Data is available in Search Console and in Analytics approximately 48 hours after it is collected by Search Console.
Can SEO work with SEM
It is most ideal to leverage SEO and SEM together to increase quality traffic to your site.
But while you are working on SEO, a well-optimized SEM strategy in place will create visibility in the meantime.
Once you get the hang of SEO and SEM, your combined strategies should operate well together.
How do I track keywords in Google Analytics?
- Open Google Analytics
- Go to the Acquisition Tab
- Click On All Traffic
- Open the Source/Medium Report
- See the Keyword Tab in Google Analytics
- View the List of Keywords Being Reported
Is SEO pay-per-click
SEO stands for search engine optimization. PPC stands for pay per click. Though their end goal is the same, they are different concepts that require different techniques and methodologies.
How do I pull organic traffic in Google Analytics
Organic traffic in Google Analytics can be found under the Acquisition section. Click All Traffic, then Channels.
By navigating to this section, you’ll find the different traffic sources, including organic traffic.
It will show you the amount of sessions, plus the percentage of your traffic to each source.
What is Google page2
Page 2 is where the forgotten content and websites go to die. The average web user never goes past the top 5 listings on a search result, more than 70% of all clicks goes to these top 5 results.
And that doesn’t include the paid results we find at the top of the page.
Do clicks improve SEO
SEOs want better rankings for one reason – more clicks, and more conversions. If increasing the click through rate of your page brings more traffic it doesn’t matter if your rank goes up or not!
The end goal is the same – more prospects and hopefully more customers.
What is the difference between domain and URL prefix
The difference is that a Domain property will track data about your entire site (including subdomains regardless of prefixes like “www,” “http://,” “https://,” etc.).
The URL prefix, on the other hand, is easier to verify and is the method we’ll be using today.
What is SEO indexing
Indexing is how search engines organize the information and the websites that they know about.
Indexing is part of a normal search engine process – arguably the most important, because content that is not in the index has no possibility of ranking for a search result.
Are impressions the same as searches
There’s no correlation between the amount of impressions your site gets for a particular keyword and the search volume for that keyword.
What’s the difference between SEO and SERP
SEO is an acronym for Search Engine Optimisation, whereas SERP is an acronym for Search Engine Results Page.
They are two different things, but very closely related.
Does more clicks improve SEO
Click-through rate is important for SEO, in more than one way. First, you want people to click-through to your site when they see any impression – an ad, a SERP result, an email, whatever.
That’s the point of the experience, to get people to click through and engage with your content.
What is CTR SEO
CTR (Click-Through Rate) is a metric that measures the ratio of users who clicked on the hyperlink to the total number of people who saw the hyperlink.
In SEO, it is used to see how many people clicked on the snippet of your page in the SERP.
What is better SEO or PPC
SEO is also more effective for local searches and can grow your online presence for longer.
Pay-per-click (PPC), on the other hand, is an acquisition strategy that requires you to spend ad money to get your content in front of an audience when they search for specific keywords online.
What is direct traffic source in Google Analytics
Direct traffic in Google Analytics is when someone types or pastes your web address into their browser or clicks a bookmark.
If Google Analytics can’t track the source of your traffic then it will also categorise this as direct traffic.
This could include a link in an offline document like a pdf or Word document.
What is the difference between SEM and SEO
SEO is sometimes used as an umbrella term that includes SEM, but because SEM refers strictly to paid advertising, they are actually separate.
SEM is about getting traffic via paid ads, and SEO is more about acquiring, monitoring and analyzing organic (unpaid) traffic patterns.
How do I get a high click through rate?
- Optimize your headline and copy: Use one or two focus keyword(s) in your headline and copy
- Include CTAs: Write a direct and compelling call to action
- Use images: Using visuals is a great way to increase CTR
- Try using hashtags:
Is SEO paid or unpaid
Most people search online before buying anything so having a strong presence in search is crucial and using a strategic combination of both can boost your visibility in the long term.
SEO is for organic traffic – so that’s unpaid or free listings, and SEM is for targeted ads that you pay for.
What is good SEO title creation
Focus on descriptiveness: It should accurately describe what the page/post is about and set reader expectations; Keep it short and sweet: Your finished title tag should not exceed 50–60 characters Include your keywords: Make sure to include your primary keyword in the title tag.
How do you explain SEO to a 5 year old
It was the perfect setting to explain what SEO is. I told my son he could have one toy from the store but to be careful and choose wisely.
My son has often hear me mention terms “local”, “organic”, and “paid Search” and this was the perfect chance to try to explain to him what these terms mean.
What are the 4 types of keywords
When researching to discover a user’s intentions behind making a search, we can classify all keywords into four main categories of intent: commercial, transactional, informational, and navigational.
We’re going to identify what these types are with a short breakdown of each type.
Why is Organic Search better
Organic traffic gives you a competitive edge and creates a digital flywheel on Google – good, optimized content leads to better search visibility, more clicks increase your site authority, and site authority gives your content better chances of ranking.
What is a slug in SEO
A slug is the part of a URL that identifies a particular page on a website in an easy-to-read form.
In other words, it’s the part of the URL that explains the page’s content.
Sources
https://www.ecwid.com/blog/why-link-google-ads-with-search-console-and-google-analytics.html
https://ads.google.com/home/resources/seo-vs-ppc/
https://interact-digital.co.uk/is-ppc-easy-to-learn/
