It’s the practice of having an influencer who is repping your product earn a commission for every sale of said product.
As of 2021, Instagram influencers generally make 5-30% commission in affiliate marketing contracts, with bigger influencers starting in the 8-12% range.
What should I pay an influencer
Micro influencers (10,000 – 50,000 followers): $100 – $500 per post. Mid-tier influencers (50,000 – 500,000 followers): $500 – $5,000 per post.
Macro influencers (500,000 – 1,000,000 followers): $5000 – $10,000 per post. Mega influencers (1,000,000+ followers): $10,000+ per post.
How much do companies pay influencers
On average influencers charge $20 per video, per 1,000 subscribers. Facebook. Influencers on the platform charge an average of $25 per post, per 1,000 followers.
How much are influencers paid per post
If we were to use the follower count perspective, an influencer with 10,000 followers can potentially charge $100 per post while those with 100,000 followers can earn $1,000 per post.
Big influencers with 1 million followers and above could charge $10,000 per sponsored post.
How do I decide what to pay an influencer
Generally, the formula for determining how much you should charge as an influencer is Distribution Fee + Talent Fee = Rate.
The distribution fee refers to the cost of getting a brand/product featured on your social media channels.
On the other hand, the talent fee covers all the costs you need in creating the content.
Should you pay influencers
Pay for their time, not their opinion Paying influencers to work with you is absolutely fine, so long as you’re not buying their opinion.
For example, if an influencer requires compensation for their expenses and time to travel to a conference, or to write a piece of content.
How much does an influencer charge per post
Influencers on the platform charge between $5 and $2,500 per post. YouTube. On average influencers charge $20 per video, per 1,000 subscribers.
Who pays an influencer
Influencers on Instagram can also earn commissions on affiliate links, profits from selling merchandise, and proceeds from monetization tools the platform is slowly rolling out.
One influencer who spoke with Insider made an average of $5,000 per month through affiliate links alone.
How much does the average influencer make
Nano influencers (having between 1K and 10K followers) earn $1,420 per month, for an average annual income of around $17,000.
Mega influencers (having over 1 million followers) earn $15,356 per month, totaling an average annual income of over $180,000.
How much should I pay a YouTube influencer
Average cost of a sponsored YouTube post by audience size The next tier up, a micro-influencer, charged around $1,500, while mid-tier influencers charged about $3,000.
Macro-influencers charged about $5,000 and mega-influencers topped the chart at almost $7,000 per post.
How much should an influencer charge for exclusivity
The general rule of thumb is to charge the base rate for each month they request exclusivity.
If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $1200×3.
How do you negotiate salary as an influencer?
- Step 1: Always ask for compensation
- Step 2: Nail down deliverables
- Step 3: Determine your rates
- Step 4: Pitch package options
- Step 5: Present creative ideas and make your value-add clear
- Step 6: Don’t be afraid to negotiate
How is influencer payment calculated
$100 per 10,000 followers + number of posts + additional factors (i.e. expenses for shoot, usage, exclusivity) = total rate.
Alternatively, estimate an influencer’s base rate by calculating 4% of their following and adding the number of posts + additional factors to get your final rate.
How much does an influencer with 100k followers make
2) Instagram influencers with under 10,000 followers can make, on average, $88.00 per post.
Those with under 100,000 followers average $200.00 per post, but these numbers often vary account to account.
Are influencers paid upfront
You can expect that influencers may ask for an upfront payment and not start creating content until both parties have signed a contract.
This is perfectly legitimate and it shows integrity and transparency if you insist on it from your side as well.
How much should influencers charge for whitelisting
This type of fee is a percentage of ad spend. For example: the influencer might charge 4% of ad spend.
That means that if your brand spends $50,000 promoting the content, the influencer must be paid an additional $2,000.
Do influencers get paid before or after
In the case of sponsored content a brand will typically send them the money after publication of the content.
They’ll also verify the content is up to their standards. Influencers with some sort of commission-based agreement, like affiliate marketing or collabs, will likely get paid at intervals.
How much do micro influencers make
According to Vox, a micro-influencer, defined as someone with 10,000 to 50,000 followers, can earn anywhere between $40,000 and $100,000 per year.
Influencers with millions of followers, on the other hand, can earn tens of thousands of dollars per post.
What type of influencer makes the most money
According to the report, athletes and sports influencers earn the most from sponsored content on social media platforms (including Facebook, Instagram, Twitter, and YouTube).
How do I ask for an influencer rate
There are a few ways you can explore influencer rates. “You can make the bold request and ask for a rate card,” explains Later’s PR and Influencer Manager, Chrissy Abram.
“If the influencer is interested and curious about working with you, typically they’ll be able to send over their rate card.”
How many followers do you need to be an influencer
People with followers in the range between 40,000 and 1 million followers on a social network are macro-influencers.
Most influencers are micro-influencers with between 1,000 and 40,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
Who is the highest paid influencer
Cristiano Ronaldo is the most-followed person on Instagram, with over 483 million followers. The Portuguese footballer, regarded as one of the greatest players of all time, is the highest-paid Instagram influencer earning $2.40 million (Rs 19 crore approx) per post, per Forbes India.
How do you negotiate with influencers?
- Be specific on content
- Discuss content usage rights
- Keep repurposed content in mind
- Prepare for contingencies
- Talk about brand exclusivity
- Ensure non-disclosure
- Define engagement expectations
Do you have to pay influencers to promote your product
But don’t be put off by thinking that if you’re not a big, well-known brand this type of marketing won’t work for you.
You don’t have to pay a personality six or seven figures to have him or her promote your products.
In fact, the majority of influencers are not so notable and famous.
How much do Malaysian influencers earn
Average RM 3,069 per month.
How much should a TikTok influencer charge
Average cost of a sponsored TikTok post by audience size In 2021, nano-influencers charged right around $800.
Micro-influencers charged around $1,500, while mid-tier influencers charged about $3000. Macro-influencers charged about $5,000 and mega-influencers topped the chart at almost $7,000 per post.
How do you approach an influencer
There are several ways you can approach influencers. The most common methods are Instagram direct messages (DMs) and email.
Instagram DMs are a casual, informal way to reach out to influencers. If you use DMs for outreach, you need to keep them short and concise because you’ll have a 1,000 character limit.
Does Instagram directly pay influencers
The short answer is NO. Unlike revenue sharing models like YouTube’s Partner Program, Instagram doesn’t pay directly to the influencers at present.
What is a rate card for influencers
An influencer rate sheet is used to determine the pricing for the services offered by an influencer for a business.
Influencer rate sheets are also know as media kits, rate cards, or simply influencer rates.
Influencers can use a rate sheet or rate card to offer specific services and packages to brands.
Who is the top paid Instagram influencer
Kim Kardashian West All the Kardashian-Jenner siblings take home top dollar for paid sponsorships, and Kim is no exception.
With over 316 million followers, she can get as much as $850,000 per sponsored post.
How much do Instagram influencers make with 1 million followers
According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post.
Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers?
You could charge $100,000 or more.
Citations
https://inspiredbycherisha.de/blogging-tips/ask-to-be-paid-for-brand-collaboration/
https://influencermarketinghub.com/instagram-highest-paid/
https://www.unboxsocial.com/blog/how-to-work-with-influencers/
https://www.businessinsider.com/how-many-instagram-followers-to-start-getting-paid-make-money-2022-1
