Google Analytics has two price plans: free and 360. The cost of google analytics 360 starts from $12,500 per month and $150,000 per year.
GA 360 provides higher data limits, BigQuery integration, service level agreement, custom variables, and a dedicated support team.
Where should Gtm code be placed
Install the tag on every page of your website using the instructions provided. The first code block is best placed immediately after the web page’s opening
tag, or as high in the as possible.This helps to ensure that your Tag Manager configuration is available and ready when the rest of the page loads.
What are Google Analytics used for
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business.
Why is Google Analytics and Google ads data different
Google Ads reports conversions against the date/time of the click that led to the conversion.
Analytics uses the date/time of the conversion itself. Tracking numbers are reflected at different times.
Google Ads conversion tracking numbers are usually reflected within 3 hours but typically within 9 hours from Analytics.
How do you implement Facebook pixel in GTM?
- Log in to your Google Tag Manager account
- Select your website’s container and click Add a new tag
- Click Custom HTML tag and enter a name for your tag
- Go to Events manager and select Add Event
- Select Install code manually
- Select Copy code to copy the entire pixel base code
Can a tag have multiple triggers
Once you create all the triggers, add them to the same tag. You can select multiple triggers at once if you hover your mouse on a trigger icon (then the checkbox will appear).
If any of those triggers meet the conditions, your tag will be fired.
Does GTM use cookies
By default, Google Tag Manager does NOT use cookies because GTM is just a middle man between your website and marketing/analytics tools you have installed.
Google Tag Manager does not store any personal data about visitors.
Do I need both GTM and GA
You do not have to replace GA and your other tracker with Global Site Tag OR Google Tag Manager.
In fact, you should not duplicate and install GTM or Global Site Tag if you already have these installed, as you will cause issues in your reporting.
Is Google Analytics free to use
Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
What is GA tracking
Google Analytics enables users to track up to 200 different metrics to measure how their websites are performing.
While some metrics may be more valuable to certain businesses than others, these are some of the most popular metrics: Users.
A user is a unique or new visitor to the website. Bounce rate.
Can I use both GTAG and GTM
Having both hardcoded Google Analytics and Google Tag Manager on your site in and of themselves is not an issue.
You’ll ultimately need to make sure you’re not duplicating your efforts and consequently duplicating your data.
If you need to have both, then yes, you can.
Is Google Analytics a cookie
Some cookies and other technologies help sites and apps understand how their visitors engage with their services.
For example, Google Analytics uses a set of cookies to collect information and report site usage statistics without personally identifying individual visitors to Google.
What’s the difference between UTM and GTM
Adding UTM tags to your URL will allow you to track those metrics in your Google Analytics account regardless if it is set up using Google Tag Manager or not.
GTM does not provide any analytics. It can be used to deploy Google Analytics tracking, but using a UTM tag does not rely on GTM in any way.
How can we reduce the impact of third party codes
The first step in reducing the impact of third-party code is auditing the scripts on your site to see which are slow.
To estimate the potential improvement removing a script will have, Chrome allows specific scripts to be blocked for Lighthouse audits.
Go to Network > JS > right click on a script > Block request URL.
What are the three elements of event tracking
Home FAQ What Are The Three Elements Of Event Tracking? Category, action, and label are three generic names of event tracking Event tracking is a method available in Google Analytics.
In this, you can record user interactions with various web elements like a menu system driven by Flash.
What is cart to detail rate
Cart-to-detail rate: The number of products added to a shopping cart per number of product-detail views.
Buy-to-detail rate: How many products were purchased per number of product-detail views.
What is a good bounce rate
As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent.
41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.
Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
Citations
https://policies.google.com/technologies/cookies?hl=en-US
https://resources.observepoint.com/blog/9-tag-management-solutions
https://marketingplatform.google.com/about/resources/tag-manager-360-product-overview/
