- Use native advertising
- Run Facebook and Instagram ads
- Run ads on Twitter
- Partner with influencers to review your brand
- Partner with influencers to create content
How do you use your voice as a brand?
- Gather a representative sample of your content
- Describe your brand voice in three words
- Create the brand voice chart
- Ensure writers understand how to put the brand voice into action
- Revisit and revise the brand voice chart as the company evolves
What are the brand archetypes
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
Let’s take a look at a few examples: The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth.
Example brands include: Coca-Cola, Nintendo Wii, Dove.
What are the 5 levels of brand familiarity
Along with different levels of involvement in purchase decisions, there are also different levels of brand familiarity – five of them, to be specific: brand insistence, brand preference, brand recognition, brand non-recognition, and brand rejection.
What is power grid in brand equity model
The Power Grid sets the strategic process by identifying the strength or weakness of a brand.
On the vertical axis we plot the brand strength – its relevance and differentiation, while on the horizontal axis, the brand stature -esteem and knowledge.
What are the skills required in the brand pyramid
Far from a trivial exercise, developing a brand pyramid forces consensus among senior management with regards to what the company wants to be, who it serves, why, how it should make customers feel and what the company’s core values are.
It also clarifies brand fundamentals and sets the strategic foundation.
What is energized differentiation
I’ve been trying to answer that question, and then I came across The Trouble with Brands, an article by John Gerzema and Ed Lebar.
It turns out, the answer is Energized Differentiation. That’s the term Gerzema and Lebar use for great brands that stand out in how they communicate excitement, dynamism, and creativity.
How does Interbrand measure brand value
Interbrand starts by forecasting the current and future revenue that is due to the branded products.
They subtract operating costs (the cost of doing business) to arrive at the branded operating profit.
What are the strengths of a brand?
- Heightened Customer Loyalty
- Premium Pricing Possibilities
- Freedom to Innovate With Less Risk
- Higher Market Share
- Easier Recovery From Unexpected Downfalls
- Ability to Secure a Future
What is the difference between brand vitality to brand stature
Brand Vitality which refers to the current and future growth potential that a brand holds in it.
2. Brand Stature which refers to the power of a brand. Different-refers to how do the brand’s offering differs from its rivals.
What is the brand resonance pyramid
Brand resonance is how well clients and customers relate to a specific brand. It is how they perceive the values and goals of that brand.
It is how brands can build relationships with their target audience. Strictly speaking, when people speak of brand resonance, they refer to a “brand resonance pyramid”.
What is brand resonance model
What is brand resonance? Brand resonance is how well a customer relates to a branded element, such as a retail product.
It is how someone perceives a brand and their values or goals. Brand resonance models are used to help build relationships with customers.
Which element is the top of brand pyramid
At the top of the pyramid, there’s brand essence. Brand essence is considered the core component of brand positioning.
It’s described as the most important characteristic of a brand, the one to create an emotional response in customers.
The ultimate goal of building a brand pyramid is to provide the brand essence.
What is Drek model
D.R.E.K stands for Differentiation, Relevance, Experience of the product, and Knowledge of the product.
DREK Analysis is a validation exercise that involves identifying entities by giving impact words to generate a DREK score.
What is Y & R model
The Y & R BAV model is a good one in the sense that it is easy to use for brand managers and can be applied to almost every type of product.
Also, the brand pillars provide robust information and can be clubbed with the financial information to determine the ROI of marketing programs.
How do you create brand resonance?
- Establish breadth and depth of brand awareness
- Create points of parity and points of difference
- Elicit positive, accessible brand responses
- Forge intense, active brand relationships
Which quadrant of the power grid says that brand is weak and Cannot leverage their strengths
Finally, the bottom right quadrant is the trouble spot for brands, an indicator of eroding potential.
These brands have failed to maintain their Relevant Differentiation – their core Strength.
How many pillars are in the Brand Asset Valuator model
According to the BrandAsset Valuator model, consumer insights in four key areas: Differentiation, Relevance, Esteem, and Knowledge determine brand health and the future of any brand.
References
https://www.lytho.com/blog/brand-value-what-is-it-and-how-can-you-measure-it/
https://www.monash.edu/business/marketing/marketing-dictionary/b/brand-vitality
https://www.canto.com/blog/brand-resonance-model/
https://www.clootrack.com/knowledge_base/what-is-brand-equity-model
https://www.pointvisible.com/blog/brand-equity/?fbclid=IwAR1BNPZmfJCnXsmhHxP52NbKKYxOGB2y23qfGln1s7w1dYwwbxthLgwympo
