What’s a good average email open rate? Probably a lot lower than you think.
In school, 50 percent means you flunked. But in the world of open rates, 50 percent is passing with soaring colors—it lands you in the A++ range.
What is UTM Google Analytics
“UTM” stands for “Urchin tracking module.” UTM codes are added to the end of regular URL’s and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.
What is open rate vs click rate
The open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line and preview.
Your clickthrough rate (CTR) measures the percentage of recipients who clicked on the links in your email against the total number of subscribers who received the email.
What is meant by a B testing in e marketing
A/B testing, in the context of email, is the process of sending one variation of your campaign to a subset of your subscribers and a different variation to another subset of subscribers, with the ultimate goal of working out which variation of the campaign garners the best results.
What is a good eDM
An effective eDM entices people to open the email, read the content and, importantly, do something – for example, visit a website or register to attend an event.
To succeed, your eDM needs an enticing subject line, strong, personalised copy that propels the reader to the end, and a clear, simple call to action.
What’s the difference between KPI and Target
One example of a goal is “improving sales.” Targets are the quantifiable benchmarks you want to reach to meet your goals.
Using the “improving sales” goal, we could build a simple target of “closing 10 deals per week.”
KPIs (key performance indicators) are measurable values used to track progress toward a goal.
What’s the difference between metrics and KPI
While KPIs measure progress toward specific goals, metrics are measurements of overall business health.
While they may be loosely tied to specific targeted objectives, they are not the most important metrics and may not be good guides as to whether you’re on track.
What is the best KPI?
- 1) Cost per Acquisition (CPA)
- 2) Cost per Lead
- 3) Sales Target & Growth
- 4) Average Order Value
- 5) Return on Investment (ROI)
- 6) CLTV
- 7) Website-Traffic-to-Lead Ratio
- 8) Lead-to-MQL Ratio
What are the 4 main KPIs?
- Customer Satisfaction,
- Internal Process Quality,
- Employee Satisfaction, and
- Financial Performance Index
Are KPI still relevant
A Key Performance Indicator (KPI) is a widely used tool to measure how effectively a company, a group or a team is achieving key business objectives.
KPIs sound good but it’s doubtful whether as currently implemented they really enhance performance.
What are the 3 types of KPIs
Types of KPIs include: Quantitative indicators that can be presented with a number. Qualitative indicators that can’t be presented as a number.
Leading indicators that can predict the outcome of a process.
Is click rate same as click through rate
Click Rate: This is the percentage of people who clicked a link in your email out of the people who were delivered your email.
Click Through Rate: This is the percentage of people who clicked a link in your email out of the people who opened your email.
What is an example of a KPI
This is a useful touchstone whenever you’re considering whether a metric should be a key performance indicator.
SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”.
What is a UTM example
Social Media UTM Example For instance, ColourPop cosmetics has a link to their website in their Instagram bio.
From the URL you can easily tell where the web traffic came from. They even have a tag that says “bio.”
This helps them to pinpoint the exact link a visitor clicked.
What is UTM parameters used for
UTM parameters are short text codes that you add to URLs (or links) to help you track the performance of webpage or campaign.
UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel.
References
https://www.techwyse.com/blog/website-analytics/how-to-become-a-google-analytics-expert-in-60-days/
https://databox.com/google-analytics-email-reports
https://openedornot.com/email-tracking-in-gmail
