A marketing intelligence system is a set of procedures and sources that managers use to obtain everyday information about developments in the marketing environment.
How do I write a market intelligence report?
- Step 1: Establish a goal
- Step 2: Define metrics
- Step 3: Structure a research approach
- Step 4: Gather and analyze data
What are the types of marketing information system
A marketing information system has four components: the internal reporting system, the marketing research systems, the marketing intelligence system and marketing models.
Internal reports include orders received, inventory records and sales invoices.
What can you do with Google analytics 360 and Marketing Cloud
The Google Analytics 360 integration with Salesforce Marketing Cloud lets you publish audiences created in Analytics 360 to Marketing Cloud, and use those audiences in your Salesforce email and SMS direct-marketing campaigns.
You can use these audiences in Marketing Cloud Journey Builder.
What is a CDP marketing
A customer data platform (CDP) is designed for marketing. It collects and unifies first-party customer data from multiple sources to build a single, coherent, complete view of each customer.
It then makes that data available to marketers to create targeted and personalized marketing campaigns.
How do you gather market data?
- Surveys
- Online Tracking
- Transactional Data Tracking
- Online Marketing Analytics
- Social Media Monitoring
- Collecting Subscription and Registration Data
- In-Store Traffic Monitoring
Is CDP part of Salesforce Marketing Cloud
Salesforce has unveiled an updated and renamed customer data platform (CDP) and other new features in its marketing cloud suite.
What is customer 360 Salesforce
Salesforce Customer 360 is an integrated CRM platform that solves this challenge by connecting your departments and customer data.
Everyone gets a single, shared view of your customers. Think of it as a circle of information about the customer, with the customer in the centre.
What are the 4 types of market analysis
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
What is Datorama Salesforce Marketing Cloud
What is Datorama? Part of Salesforce’s Marketing Cloud, Datorama is a data integration engine that works within the Salesforce universe or outside it equally well.
Its primary benefit is its data connection ability, with built-in standard and custom API connectors for more than 100 platforms.
What is Einstein Salesforce
Salesforce Einstein is artificial intelligence (AI) technology that has been developed for the Salesforce Customer Success Platform.
Salesforce’s AI product, Einstein, is now available across the company’s core cloud products, as part of its spring 2017 product release.
Is Salesforce a CDP or CRM
Salesforce CDP (formerly CA360) is Salesforce’s CDP. Following Salesforce’s core message, it unites the data from marketing, sales, commerce, service, and IT into one integrated platform.
What is Salesforce CDP
Salesforce’s own Customer Data Platform, Salesforce CDP, recently relaunched (formerly known as Customer Audience 360).
CDPs allow marketing organizations to have a single and complete source-of-truth around their customer data.
What is Salesforce interaction studio
Interaction Studio is Salesforce’s real-time personalization and interaction management solution that’s part of Salesforce Marketing Cloud.
Which Datorama Reports tool allows a marketer to view and share a detailed analysis of their data
Datorama Reports for Marketing Cloud, now called Intelligence Reports for Engagement, is a tool for generating, visualizing, and sharing in-depth analytics on email, push, and journey campaign data.
What is Salesforce CMS
Salesforce CMS is a hybrid content management system (CMS) where you can create, edit, organize, and manage digital content from a centralized location.
Share content by publishing to channels such as a commerce site, marketing email, customer community, partner portal, or any digital experience.
What is Datorama marketing cloud
Datorama Reports for Marketing Cloud enables you to generate, view, and share a detailed analysis of your Email, Push, and Journey campaign-level data.
Is customer 360 a CDP
The powerful platform for connecting your customer data in a single place has a new name to better reflect exactly what the product is.
The newly renamed Salesforce CDP is Salesforce’s customer data platform.
What are three marketer use cases that are solved with CDP?
- Service (make call center and field service more personalized)
- Sales (give salespeople a deep view of their contacts and accounts)
- Commerce (connect in-store and e-commerce experiences to drive more personalization, leading to more upsell/cross-sell opportunities)
Is Datorama included in Marketing Cloud
Datorama Reports for Marketing Cloud is powered by Salesforce Datorama, a leading marketing intelligence tool, and is available in two versions: Datorama Reports—This standard version is included in Pro editions and higher.
What is CDM Salesforce
Built on top of Cloud Replication for Salesforce, Copy Data Management (CDM) provides its users an easy capability to Copy Salesforce instance to one or more Salesforce instances.
This feature enables Salesforce Admins, Developers and Data Migrators to manage better their Development or Data Migration projects.
What is interaction studio
Interaction Studio is a Salesforce Marketing Cloud solution for real-time personalization and interaction management.
What is Tableau CRM analytics
Tableau CRM (formerly Einstein Analytics) is a revolutionary customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to your CRM.
It works with any data, from any data source, and it will change the way your company answers critical questions.
What is Tableau exchange
The Tableau Exchange is the marketplace for dashboard extensions, connectors, and accelerators created by their talented Developer Community.
You’ll notice similarities between the Tableau Exchange and the Salesforce AppExchange, which offers a range of third-party applications and extensions to extend Salesforce.
Is Datorama part of Salesforce
We’re excited to announce today at DMEXCO, one of the largest and most influential marketing technology conferences in the world, that Datorama is now part of Salesforce Marketing Cloud.
What is Salesforce Datorama
Datorama is a cloud-based Business Intelligence Tool from Salesforce. It’s considered a marketing intelligence platform, and it gives marketers a friendly way to access media data specifically.
Does Tableau integrate with Salesforce
The Tableau Viz Lightning web component supports all versions of Tableau. Using the Tableau Viz Lightning web component, Salesforce administrators and developers can quickly integrate Tableau dashboard into Salesforce pages.
What should be done prior to using behavioral triggers
Before you use the Behavioral Triggers, be sure to fulfil pre-requisites: As Behavioral Triggers are extending the Einstein Recommendations, get a license and enable it in your Business Unit.
Many data leveraged by Triggers is coming from the Product Catalog, so be sure to configure it before capturing the events.
How does Supermetrics work
Literally. Supermetrics picks up all the marketing data you need and brings it to your go-to reporting, analytics, or storage platformwhether that’s a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.
Which Studio lets you map out the customer journey and adjust the customer’s path based on behavior
Interaction Studio is a wonderful tool in Salesforce where the user can visualise, track, and manage the customer experience in real-time.
The essential purpose of this is to drive valuable engagement the way your audience prefers, all at the right time.
Citations
https://www.salesforce.com/news/stories/salesforce-introduces-datorama-as-part-of-marketing-cloud/
https://www.the-future-of-commerce.com/2022/05/12/cdp-use-cases-marketing/
https://help.salesforce.com/apex/HTViewHelpDoc?id=sf.mc_dat_datorama_reports.htm&language=es
