Apple is an example of an endorsed brand architecture. This type of brand architecture simply contains independent brands which are endorsed by an organizational brand.
Benefits of using endorsed brand architecture: The endorsement adds credibility to the sub-brand.
What are the 7 brand elements?
- Purpose-driven
- Unique
- Knows its target market
- Stays on-brand at all times
- Authentic
- Thick-skinned
Is Unilever house of brands
The other example is Unilever, whose portfolio is even more varied, featuring home and personal care brands as well as food and drink brands.
Lynx (Axe), Dove, Knorr, Lipton, Magnum, Marmite, PG Tips and Wall’s ice cream are just a small handful of the names in the Unilever house of brands.
How can I promote my architecture?
- Don’t Underestimate Social Media for Architect Marketing
- Build Trust in Your Brand
- Build Your Networking Skills
- Use Newsletters to Keep Potential Clients in the Loop
- Stay at the Forefront of Technology in Architectural Marketing
What is a product architecture document
Product Architecture is the process of creating a schematic for a product and its various functions.
Rather than representing the product as a prototype, the product is broken down into its base components and expressed geometrically.
What is technical architecture design
Technical Architecture (TA) is a form of IT architecture that is used to design computer systems.
It involves the development of a technical blueprint with regard to the arrangement, interaction, and interdependence of all elements so that system-relevant requirements are met.
How can a business expand its architecture?
- Identify your ideal client
- Network for success
- Invest in social media
- Grow online with architecture digital marketing
- Get referrals and share them
- Bonus: Start managing your business and save money right from the start
Which is the best definition of architecture
Architecture is defined as the art and science of designing buildings and structures. A wider definition would include within this scope the design of any built environment, structure or object, from town planning, urban design, and landscape architecture to furniture and objects.
What makes architecture unique
Unique among creative and artistic professions, architecture must always reflect the age and cultural context that produced it.
Designing and building architecture takes time, money, and collaboration (from financiers, civic officials, builders, architects, and more).
What is the full meaning of architecture
Definition of architecture 1 : the art or science of building specifically : the art or practice of designing and building structures and especially habitable ones.
2a : formation or construction resulting from or as if from a conscious act the architecture of the garden.
What is range architecture
Range architecture is the structure of your products, sub-brands and price points. A well designed range architecture will help your customers pick the right product at the right price, helping them navigate sometimes countless choices.
One of the most famous range architectures was developed by Alfred P.
What is architecture with example
Architecture is defined as the method of designing and building something into a usable, pleasing form.
An example of architecture is the design and construction of the Sears Tower. An example of architecture is the underlying design of a computer program.
References
https://www.hyvespace.com/how-nikes-customer-orientation-strategy-drives-customer-loyalty/
https://globalmarketingprofessor.com/lessons-from-nikes-global-success/
https://www.shopify.com/blog/brand-strategy
https://en.wikipedia.org/wiki/Just_Do_It
https://www.investopedia.com/terms/b/brand-extension.asp
