Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand.
If people think highly of a brand, it has positive brand equity.
What is a business planning cycle
The Planning Cycle is an eight-step process that you can use to plan any small-to-medium sized project: moving to a new office, developing a new product, or planning a corporate event, for example.
The tool enables you to plan and implement fully considered, well-focused, robust, practical, and cost-effective projects.
What is 7 Ps of Booms and Bitner
It involves the 7Ps; Product, Price, Place and Promotion (McCarthy, 1960) and an additional three elements that help us meet the challenges of marketing services, People, Process and Physical Evidence (Booms & Bitner, 1982).
What is the product mix of Samsung
Mobile devices- Smartphones like Samsung Galaxy series, Tablets, Wearables, Phones accessories. Samsung Home Appliances- Refrigerators, Cooking Appliances, Washing Machines, Air conditioners, Vacuum cleaners.
TV/AV – Samsung Television, Accessories, Audio and Video accessories.
What is the product mix of Pepsi
PepsiCo’s Products (Product Mix) This element of the marketing mix identifies the organizational outputs made available to customers.
PepsiCo started as the Pepsi-cola company, with all original products under the Pepsi brand.
The following are the current product lines of PepsiCo: Soft drinks.
Are the 4 Ps outdated
4P’s Are Dead (“That Stuff is so 20th Century”) The 4P’s marketing framework has been widely used since the 1960’s after being formulated by E. Jerome McCarthy (see Wikipedia “4P’s Marketing Mix”).
The 4P’s stand for Product, Price, Promotion, and Place.
What is Coke’s product mix
For example, The Coca-cola company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, etc. This would be described as a product line, while their product mix consists of their Coca-Cola, Dr. Pepper, Glaceau Smartwater, Sprite (and so on) product lines.
What are 3 examples of products
Physical products include durable goods (such as cars, furniture, and computers) and nondurable goods (such as food and beverages).
Virtual products are offerings of services or experiences (such as education, software, and other digital products).
What do the 4 C’s stand for
Four simple rules that will help you to stay safe from food-borne illnesses in the kitchen: Cleaning.
Cooking. Cross contamination. Chilling.
What is your expertise B2B or B2C
What Is B2B and B2C? B2B refers to a “business-to-business” company that provides services or products to other businesses.
B2C refers to a “business-to-consumer” company that sells directly to individual consumers.
What are the 4 C’s
Communication, collaboration, critical thinking, and creativity are considered the four c’s and are all skills that are needed in order to succeed in today’s world.
What are Lauterborns classification of 4 C’s
Therefore, Lauterborn came up with the “Four C’s” – customer value, cost, convenience and communication, a model that is equivalent to the traditional 4Ps, but viewed from customer perspective.
What is Kotler theory
Philip Kotler, an economist, devised a model that recognises customers have five levels of need, ranging from functional or core needs to emotional needs.
The model also recognises that products are merely a means to satisfy customers’ varying needs or wants.
References
https://www.business.qld.gov.au/running-business/marketing-sales/marketing/strategy-planning/marketing-basics
https://www.investopedia.com/terms/m/marketing-plan.asp
https://contensis.uwaterloo.ca/sites/courses-archive/1191/ECON-344-ARBUS-302/lecture-content/module-2/week-8-1.aspx
https://www.techtarget.com/whatis/definition/Four-Ps
https://digitallway.com/digitallway-blog/unlock-more-marketing-doors-with-the-8ps-of-the-marketing-mix/
