Dettol provides perhaps the Best indian example of brand extension. It demonstrates how a product which is not something delightful to have in your home could be extended to reach out and achieve higher targets.
Is Dettol a brand
First used in hospitals in the 1930s, Dettol soon found a place in the home.
Today, we are a world leading hygiene brand trusted by millions.
Is Dettol a successful brand
Dettol is one of the largest brands in selling & distributing antiseptic solutions in the form of Dettol Antiseptic Liquid, Soap, Hand Wash, and Dettol surface cleaning.
One of the original products branded by Dettol is Antiseptic Liquid which is highly recommended as a first aid toolkit necessity.
What is brand identity of Dettol
The green & white colours are associated with hospitals. All Dettol products have a sword on the pack, which is a symbol for fighting germs and infection.
Over the years, the clouding action and the sword have become synonymous with the brand and have been creatively used in Dettol advertising.
Is Dettol a good brand
Dettol has been consistently named one of the most trusted brands and has become a segment leader in hygiene brands despite the supply and operational challenges brought by the advent of COVID-19 and rising competition with other major hygiene brands in the Indian market, with over 80% of market share of antiseptics in
Who owns Dettol brand
The Present reckitt benckiser group was formed after the merger of Reckitt and Benckiser in 1999.
Independently, businesses of the two companies date back to the 1820s—or over 200-years ago.
What is an example of brand extension
For example, Nike, a sports brand, creates various equipment, wears, and other sport-related products that complement each other.
We’ve also seen toothpaste companies use this type of extension for their original brand by adding toothbrushes and other oral care products as new categories.
What is brand extension example
Brand extension can be as obvious as offering the original product in a new form.
For example, the Boston Market restaurant chain launched a line of frozen dinners under its own name, offering similar fare.
Another form of brand extension combines two well-known products.
Who owns Dettol
Consumer goods group Reckitt Benckiser, which owns brands including Dettol, Nurofen and Durex, has warned it will be forced to increase its prices later this year to deal with rising raw material costs.
How many types of Dettol are there
Offering you a complete choice of products which include Dettol Antiseptic Liquid, Dettol Disinfectant Liquid, Dettol Original Bar Soap, Dettol Skincare Bar Soap, Dettol Cool Bar Soap and Dettol Aloe Bar Soap.
What are brand extension types with examples?
- Product extension
- Line extension
- Customer franchise extension
- Company expertise extension
- Brand distinction extension
- Transfer of component extension
- Leveraging a lifestyle extension
Is brand extension the same as product extension
Brand extension is the use of the same brand name to launch a new product in a different product line.
On the other hand, Line extension is the use of the same brand to launch and market a new product in the same product line.
Line extension only represents an increase in a product’s line’s depth.
Who makes Dettol soap
The maker of Dettol soap and Lizol is split into two entities in India – RB India Ltd and RB Healthcare under which all Paras brands are integrated.
Where is Dettol company located
It is a big British multinational consumer goods company. The company brands include analgesic Disprin, Strepsils, Veet, Gaviscon, Dettol and many more.
The company is founded in 1814 and the headquarter of the company is Slough, England, UK.
What is Dettol good for
Kills germs on household surfaces Use Dettol Antiseptic Disinfectant Liquid to cleanse and help protect against infection from minor skin cuts, scratches and insect bites.
You can also use it as a household disinfectant on surfaces, and to freshen linen by adding it to your laundry rinse cycle.
What is a brand name extension
Brand name extension is a term used to describe the reuse of a well-known proprietary name to introduce a new product that may contain an active ingredient different from the active ingredient in the original product.
What makes Dettol unique
Dettol antiseptic liquid is used to clean wounds and cuts and disinfect surfaces and clothes.
Since Dettol’s product line is vast and caters to every need of a household, it can easily replace any other brand.
This is why we continue to use Dettol products even though there are other competitors in the market.
What is the purpose of Dettol
Today, Dettol is used by families around the world for cleanliness. Our products can be used to cleanse skin, disinfect surfaces, remove mould and even be used for laundry.
Is Dettol used in hospitals
Hospitals may use diluted Dettol for wiping floors and other hard surfaces, disinfect skin wounds, and personal hygiene.
Why do brands have extensions
Brand extension is a marketing strategy that involves a company using its well-established brand name or image to introduce a new product or product categories to its customer base.
This strategy works best when the new product category is related to its parent category and is something consumers and customers want.
Who is Dettol target market
People from all generation are the targeted customers of Dettol. Dettol follows Product specialization strategy in order to penetrate the market and increase the usage rate.
Dettol has been successful in positioning itself as an antiseptic which safeguard/protect the people from germs.
Why is Dettol successful
Why is Dettol so successful? Dettol is successful because it offers a range of quality products that suits the needs of every household at affordable prices.
Moreover, being a tried and tested brand, it has developed a strong trust among customers that makes people buy it over other brands.
What is an example of a failed brand extension
Colgate Kitchen Entrees. The idea was that after a delightful Colgate meal, you could then brush your teeth afterwards using, yes, Colgate toothpaste.
This brand extension was such a disaster that it never left US soil. The problem Colgate is not a brand name one would associate with a hot meal after work.
What is the content of Dettol
Key Ingredients Chloroxylenol (C8H9Clo), Pine Oil, Isopropanol, Castor Oil, Soap And Water.
Where does the name Dettol come from
The English parent of Dettol had decided to market it in the 1930s with the forbidding name because it was short for parachlorometaxylenol, the aromatic compound that gives Dettol its germ-fighting ability.
The management wanted the product’s name to reflect its medical history and rigour.
What is Dettol tagline
We protect what we love.
Is Dettol sold in USA
Most popular with customers in France, Italy, United States of America (USA), Portugal, Spain, Austria, Korea Republic of, Germany and Denmark, but you can buy Dettol Antiseptic for delivery worldwide.
Is Dettol an FMCG
A turnover of 2000 crore mainly due to the iconic Dettol is only part of the Reckitt Benckiser story.
The UKbased FMCG major has market domination on its mind and it’s starting with categories that have mostly been ignored.
What is Dettol made of
Dettol Liquid contains Chloroxylenol 4.8% w/v as the active substance and pine oil, isopropyl alcohol and caustic soda solution.
Also contains castor oil which may cause skin reactions.
Why was Dettol invented in the first place
Born in 1933, Dettol was invented for doctors and first needed when millions of mothers and babies were dying from sepsis following childbirth.
Which country made Dettol
Today, Dettol remains a world leading hygiene brand trusted by millions. Its story starts in Yorkshire, UK.
Dr William Colebrook Reynolds joined Reckitt & Sons in Hull, UK in 1929.
References
https://www.prophet.com/2012/04/83-ten-routes-to-a-successful-brand-extension/
https://www.pharmacytimes.com/view/another-case-of-brand-name-extension
https://www.marketing91.com/marketing-strategy-of-dettol/
https://cgifurniture.com/brand-stretch-vs-brand-extension/
https://www.moneycontrol.com/company-facts/reckittbenckiser/history/rb01
