Google also said last week it will add a new tool to make it easier for ad buyers to dynamically block sites and domains that don’t meet their brand safety standards.
Providence Equity Partners acquired a majority stake in the now 13-year-old DoubleVerify in 2017.
Who bought DoubleVerify
About Providence Equity Partners Providence is a premier global private equity and credit investment firm with more than $50 billion in capital under management.
What kind of company is DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media.
Is DoubleVerify a good company
Is DoubleVerify a good company to work for? DoubleVerify has an overall rating of 4.0 out of 5, based on over 153 reviews left anonymously by employees.
76% of employees would recommend working at DoubleVerify to a friend and 73% have a positive outlook for the business.
When was DoubleVerify founded
DoubleVerify technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments.
The company was founded in 2008 and headquartered in New york city, New York.
Where is DoubleVerify
Located in the heart of SoHo, DV’s New York location serves as our corporate headquarters.
With a cool, industrial vibe and open floor plan, our office is great for collaboration, brainstorming and socializing.
Is DoubleVerify a SaaS company
Instead, the analytics company operates on a “transaction SaaS” model in which it gets paid every time someone runs an analysis on a media impression, Zagorski explained.
“We lock in a fixed per-transaction fee like a software company, but we also can grow with volume.”
What is DoubleVerify used for
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms.
What is DoubleVerify brand safety
DV’s brand safety and suitability solution provides maximum protection for global media buysacross channels and formats, from programmatic avoidance to post-bid monitoring and blocking.
Who are DoubleVerify competitors
DoubleVerify’s competitors and similar companies include Tremor International, Quantcast, Webtrends, Sizmek, Comscore and Integral Ad Science.
DoubleVerify is a company that provides software for digital media measurement, data management, and analytics.
How does DoubleVerify make money
Specifically, DoubleVerify splits its revenue lines into activation, measurement and supply-side. (DoubleVerify considers activation and measurement as buy-side revenue, whereas supply-side revenue comes from tools publishers use to verify their inventory.)
Is DoubleVerify a DSP
NEW YORK, November 2, 2020DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the launch of Authentic Brand Safety targeting on Google Marketing Platform’s demand-side platform (DSP), Display & Video 360.
What is Google DoubleClick called now
Search Ads 360 is the new name for DoubleClick Search. You can continue to use Search Ads 360 to help you plan and buy your search campaigns on Google and other search engines, as well as measure campaign success on search and social engines.
How does DoubleVerify measure viewability
We use geometric methodology to validate viewability, supporting both IAB and custom brand-measurement thresholds.
For mobile app environments, DV’s solution leverages both certified MRAID and the Open Measurement SDK, enabling us to measure up to 95% of all eligible mobile inventory.
Is Google Ads a DSP
Yes, Google Ads operate as a DSP (Demand Side Platform). But unlike other DSPs, there is one huge difference.
While other DSPs will give you the option to purchase traffic from other suppliers, google sells exclusively from its own inventory.
What does Google DCM stand for
Google ads are any digital display ad (i.e. banner) served through the google platform, which comes in several flavours: Adwords or DFP (DoubleClick for Publishers), DCM (DoubleClick Campaign Manager) and DCS (DoubleClick Studio – now rebranded as Studio).
Is DoubleClick a DSP
DoubleClick Bid Manager is a next-generation demand-side platform (DSP) from Google.
Is Google DV360 a DSP
What is DV360? DV360 is a DSP used to buy and optimize media across ad exchanges.
DV360 also taps into Google inventory, but the platform also accesses non-operated Google inventory though 50+ supply sources, such as Smaato and PubMatic.
What is Google ad frequency
freq. / user shows you the average number of times people saw your ads in the campaign, while the frequency distribution shows you how many people saw your ads and the frequency at which they saw your ads.
For example, you could have a campaign with an avg.
What is the maximum amount Google ads may charge you on a single day
The daily spending limit is the maximum amount you can be billed for a campaign on a given day.
For most campaigns, the daily spending limit is your average daily budget multiplied by 2.
On a given day, your campaign might spend up to twice your average daily budget to take advantage of fluctuations of traffic.
Why is DV360 better than Google Ads
DV360 gives buyers more robust targeting capabilities, a larger selection of inventory and more optimization options.
Because it is a more complex tool, it is more cost-effective at scale. Some leaders recommend a minimum $50,000 budget.
How does Google score quality
The Quality Score is Google’s rating of the overall user experience that your ads and landing pages provide when users search for your keyword(s).
This is represented on a scale of 1-10, with 1 being the lowest and 10 being the highest.
You may check your Quality Score by looking at your keywords report.
Is Integral Ad Science a good company to work for
74% of employees would recommend working at Integral Ad Science to a friend and 65% have a positive outlook for the business.
How does Google measure viewability
Active View metrics are calculated by finding the percentage of total impressions served that are actually viewable impressions: From the total impressions served, a certain percentage are eligible impressions.
From those eligible impressions, a certain percentage are measurable impressions.
Is DV360 a DSP or ad server
DV360, on the other hand, is a Demand-side platform (DSP), where advertiser can buy digital display inventory to show their ads.
Is DV a good stock to buy
DoubleVerify Holdings Inc (NYSE:DV) The 12 analysts offering 12-month price forecasts for DoubleVerify Holdings Inc have a median target of 32.00, with a high estimate of 42.00 and a low estimate of 26.00.
The median estimate represents a +22.14% increase from the last price of 26.20.
Is AdWords programmatic
Google AdWords remained the leader of the industry until programmatic advertising was introduced. Since it was using real-time bidding, many marketers embraced it, and it has been the case since then.
What is the difference between DV360 and GDN
In GDN you buy ad space through the open auction. DV360 allows advertisers to use direct deal bought programmatically being preferred deals, private auctions, and guaranteed deals.
Guaranteed deals are a good option, as they give access to premium content and automate the process.
What is authentic brand safety
Authentic Brand Safety targeting maximizes buying effectiveness by ensuring that an advertiser’s brand safety criteria are applied before media is purchased.
This lets advertisers allocate spend only toward qualified impressions and potentially expand audience reach.
Can you run YouTube through DV360
By running all your video campaigns in DV360 (including YouTube), you also benefit from centralized video management and consolidated frequency management.
What is DCM and DV360
DBM (DV360) vs DCM (Campaign Manager) – What’s the difference? DV360 is a demand-side platform (DSP) for buying ad inventory programmatically, while Campaign Manager is an ad server for generating ad tags.
Citations
https://www.crunchbase.com/organization/doubleverify
https://admiral.media/faq-items/is-google-ads-a-dsp/
https://marketingplatform.google.com/about/resources/display-and-video-360-product-overview/
