Let Cookiebot CMP automatically control all third-party tags (like Google analytics, Facebook pixels and more) based on the consent state of your end-users, so that your use of Google Tag Manager (GTM) is compliant with the strict GDPR requirements of always obtaining the prior consent from visitors before processing
What is history change in Google Tag Manager
The Google tag “Change history” table lists changes that were made to your Google tag’s settings, when those changes occurred, and who made those changes.
All tag users can view the “Change history.” Note that you can only view changes — you can’t undo them.
What is a variable in Google Tag Manager
Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app.
For example, the Tag Manager variable named “Page URL” returns the current web page URL.
What is dynamic tag management
Dynamic Tag Management enables marketers to manage tags for collecting data, and distribute data across digital marketing systems.
For example, use Dynamic Tag Management to collect usage data for your AEM website and distribute the data for analysis in Adobe Analytics or Adobe Target.
Which are benefits of using the data layer in Tag Manager
A data layer can translate the data on your website so different tools can easily use it.
It ensures communication between a website/product and tag management system. For instance, the website can tell a tag manager that a page or another step in the cart has been loaded.
What is stored in a Tag Manager container
What is stored in a Tag Manager container? A grouping of all of your Tag Manager accounts.
A collection of variables defined in Tag Manager. A JavaScript object that holds data passed from your website.
A collection of website tags and triggers.
What can you do with Google optimize
Optimize allows you to test variants of web pages and see how they perform against an objective that you specify.
Optimize monitors the results of your experiment and tells you which variant is the leader.
What is a trigger in Tag Manager
In Google Tag Manager, a trigger listens to your web page or mobile app for certain types of events like form submissions, button clicks, or page views.
The trigger tells the tag to fire when the specified event is detected. Every tag must have at least one trigger in order to fire.
How do I delay tag firing in GTM
Create a Timer Trigger within Google Tag Manager Go to Triggers > New > Trigger Configuration > Timer and enter the following settings.
Event Name: This lets you customize the event name that GTM pushes to dataLayer.
It’s most useful in the case when you want to fire multiple timers on the same page.
What is GTM tag sequencing
Specify tags to fire immediately before or after a given tag on web containers.
Tag sequencing enables you to specify tags to fire immediately before or after a given “primary” tag is fired.
This setting is available in web containers, and may be applied to any tag configuration from Advanced Settings.
Why arent my tags firing
Sometimes a tag is not firing where it should because of multiple triggers or multiple rules within a trigger.
The Solution: As all tags fire as a result of trigger configurations, this is normally the best place to start when tags are not firing as intended.
Start by double checking your trigger settings.
What is a container snippet in Tag Manager
You should know what the container snippet is by now. It’s the piece of code that Google Tag Manager requires that you add to your page template, right after the opening
tag.What tools can you use to test a tag?
- Developer Tools
- Tag Debugger
- Automated Web Analytics Audit
Does GTM slow down site
Does Google Tag Manager slow down the site? The most absolute answer is yes.
Just like any additional line of code added to the site, it will have some impact on the page loading speed.
What are the three parts of a tag
With the help of tags, a web browser can distinguish between an Html content and a simple content.
HTML tags contain three main parts: opening tag, content and closing tag.
How do I add GTM to my website?
- In Google Tag Manager, click Workspace
- Click your container ID (formatted as GTM-XXXXXX ) at the top of the window to launch the Install Tag Manager window
- Install the tag on every page of your website using the instructions provided
Does GTM help with page speed
If you move tags to the server-side GTM container, you will see an improvement in page speed, so long as you’re not running a combination of client-side and server-side.
For instance, using Facebook Pixel and the Conversion API simultaneously. In this case, the browser is still doing some of the work.
How do I set up Google Analytics?
- Create an Analytics account
- Set up Analytics on your website and/or app
What is the difference between tags triggers and variables in GTM
When an event is detected that matches the trigger definition, any tags that reference that trigger will fire.
Variable: A variable is a named placeholder for a value that will change, such as a product name, a price value, or a date.
How do I add GTM code to WordPress
Adding Tag Manager Code in WordPress First thing you will need to do is install and activate Insert Headers and Footers plugin.
Upon activation, you need to visit Settings » Insert Headers and Footers. Paste your tag manager code in the header section and click on the save button to store your settings.
What can you do with Google Data Studio
With Data Studio, you can easily report on data from a wide variety of sources, without programing.
In just a few moments, you can connect to data sets such as: Databases, including BigQuery, MySQL, and PostgreSQL.
Google Marketing Platform products, including Google Ads, Analytics, Display & Video 360, Search Ads 360.
What is the difference between a tag and a pixel
Tags are the keywords used to describe an element on the page and all their attributes.
A pixel tag is just that – an element on the page and all of the attributes relating to that pixel.
To that end, sometimes the word tags and pixels are used interchangeably.
Is Google Analytics hard to learn
Google Analytics is not easy to learn because it deals with large amounts of complex data that is difficult to interpret and understand.
However, if you devote enough time to learning it, you can undoubtedly conquer it.
What are the benefits of Google Analytics?
- Track Online Traffic
- Understand User Behavior
- Offline to Online Tracking
- Data Reports And Customization
- Improve Online Advertising With Marketing Analytics
- Improve Search Engine Optimization And Content Marketing
- Google Analytics Conversion Tracking
- Find Your Target Audience
What is a fire tag
Fire tags contain a lot of vital information about the safety and efficacy of a fire extinguisher.
They list each inspection, including the date performed, the make and model number of the extinguisher, the inspector’s name and contact information, and the extinguisher’s chemical type.
What is Google GA4
GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey.
Uses event-based data instead of session-based. Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
What’s the difference between a cookie and a tag
Tags are not cookies and cookies are not tags. Rather, a tag can be used to set a cookie.
Cookies are text-only strings of code placed on a computer or device for a variety of purposes including remembering a user’s preferences or the contents of their online shopping cart.
Should I add Google Analytics to every page
Conclusion. You do need to put Google Analytics on every page that you are interested in tracking.
Depending on what website builder you are using, it is done automatically for you.
What is global site tag
The Google tag (gtag. js) is a single tag you can add to your website to use a variety of Google products and services.
Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations.
How do I add Facebook pixel to GTM?
- Log into your Google Tag Manager workspace by going to tagmanager.google.com
- Click Tags on the left hand side, then click New
- Give your tag a name, like “FB – Pixel”
- Under Tag Configuration, choose the “Custom HTML” tag type
- Paste your Facebook pixel code² into the “HTML” box
Sources
https://beprofit.co/a/community/business-data-analysis/what-is-the-monthly-cost-of-using-google-analytics
https://resources.observepoint.com/blog/tools-test-web-analytics
https://infotrust.com/articles/its-time-to-move-what-the-new-version-of-google-tag-manager-means-for-your-business/
https://blog.hubspot.com/marketing/google-tag-manager-guide
https://www.javatpoint.com/html-tags
