TikTok is currently the leading social media platform with over 120 million monthly active users.
For artists, it’s not just another social media platform, it can turn a song into a global hit and make an independent artist become a star overnight, making the platform a new music marketing sensation.
How much does it cost to market music
In a study published by the IFPI (International Federation of the Phonographic Industry), it was highlighted that over $5.8 billion is invested per year in A&R and marketing by record labels.
Their study concluded that it can cost between US$500,000 and US$2,000,000 to break an artist in a major recorded music market.
Do music artists have websites
Whilst social media and streaming sites are an integral aspect of a successful band or musician’s online presence, even the megastars who found fame without having their own website, get one once they become a success.
How do I sell my music on Shopify?
- Shopify For Musicians
- Create a Shopify Account
- Choose the “Simple Theme”
- Upload some photos and place them inside your store
- Create a physical product (like a t-shirt) in your Shopify admin
- Install Single Music
- Create a digital album inside your Single dashboard
How do I promote a single song?
- Global distribution
- Spotify pre-saves
- Music video and lyric video production
- Song premiere
- Video premieres
- Press
- Cover artwork
- Communicating with reps from your distributor, licensing agency, etc
How do I market my album?
- Set up a pre-order
- Release a single
- Set up distribution
- Create an EPK for your album
- Promote your album on social media
- Use your mailing list
- Promote your album to radio
- Promote your album to music bloggers and reviewers
How much does it cost to promote a song to radio
Radio advertising costs average from $200 to $5,000 per week depending on location, ad length, and the size of the listening audience.
Producing radio commercials costs from $1,000 to $2,500 depending on inclusions like music, voice actors, and editing, but some stations have in-house resources to cut your costs.
How do you get people to buy your music?
- Get Good At Selling Music (Or Find Someone Who Is)
- Have Something To Offer Every Type of Fan
- Fine Tune Your Website To Get More People To Buy Your Music
- Combine Remarkable Music With Remarkable Design
- Conclusion
How do I sell my music independently?
- Your own website
- Digital music stores
- Bandcamp
- SoundCloud
- Streaming platforms
- Create a strategy to sell your music
- Engage your fans
- Create a crowdfunding campaign
How do I trend my music?
- Market Yourself As A Business To Business Musician
- Focus A Good Portion Of Your Time On Gigging
- Post Content Regularly On Your Own Professional Website
- Be More Than A Musician
- Use A Mailing List
- Never Make Any Weak Moves!
- Make Great Music
- Define Roles Within Your Band Or Hire A Team To Help
Can I promote Spotify on Google ads
Step 1: Authenticate Google Ads and Spotify. Step 2: Pick one of the apps as a trigger, which will kick off your automation.
Step 3: Choose a resulting action from the other app. Step 4: Select the data you want to send from one app to the other.
How do I drive traffic to my music?
- Optimize your website for SEO
- Share your website on social media
- Include your website in the “about” section of all your online profiles
- Write a guest blog
- Use your email list
- Start a blog on your website
- Run Facebook ads
- Try Google AdWords
Where can I sell my songs?
- Bandcamp
- ReverbNation
- CD Baby
- Sellfy
- TuneCore
- Ditto Music
- Fiverr
How do you get influencers to promote your music?
- TikTok
- Snapchat
- YouTube
- Triller
How do I get my music noticed online?
- Put Your Music on Streaming Platforms
- Arrange Distribution Through a Music Distribution Service
- Create Online Playlists and Add Your Own Music to Them
- Utilize Social Media
- Submit Music to Online Radio Stations and Music Blogs
How do I sell my music in 2022?
- Sell On Your Own Website
- Sell On Online Music Stores
- Sell On Music Download Sites
- Sell On Music Streaming Platforms
- Use a Music Distributor
- Create a Marketing Plan
- Selling Music Online: Summary
How can I promote my music with no followers?
- Solidify your brand
- Pitch songs to playlists on Spotify
- Use CD Baby to create a pre-save with show.co
- Use Distrokid’s hyperfollow
- Involve your friends and family
- Share snippets of songs
- Put more snippets our after the full release
- Make a music video
How do independent music artists make money?
- Sell CDs
- Sell vinyl
- Sell cassettes
- Sell digital downloads
- Revenue from streaming music
- Play live shows
- Make money with live streams
- Sell merch
How do I find a music promoter?
- Find gigs in your local area
- Get to know other local musicians
- Contact the right people
- Send your music to promoters
- Put together a press kit
- Follow up if you don’t hear back
How do I get paid for my music?
- Earn streaming royalties through digital distribution
- Make money playing gigs
- Sell band merchandise online
- Collaborate with brands and other musicians
- Sell beats and samples
- Teach music classes or sell lessons
How do I create a music demand?
- Write great songs
- Perform great live shows
- Build a fanbase
- Communicate
- Engage with your fans
- Invest in smart marketing
- Take the long view
How do I promote my ad on Google?
- Sign in to your Google Ads account
- On the left-side menu, click Campaigns
- Click the plus button , then select New campaign
- Select your advertising objective for the campaign
- Scroll down, then choose your conversion goals and click Continue
- Choose your campaign type and click Continue
How can I promote my music without video
Podcasts. Podcasts are a great way of capturing your audience when they’re on a walk or driving to work.
Whether that be your own podcast or guesting on others, it’s another way to tell your story and have people hear your music.
You can start your own very easily, perhaps even interview your artist friends and peers.
Who can I send my music to?
- Indie Shuffle
- Audiotox
- Xttrawave
- Indie 88
- A&R Factory
- Xune Mag
- AllMusic
- Audio Drums
How do you get noticed in the music industry?
- Register your band for as many websites as possible, for example SoundCloud, Facebook, Last.fm, Tumblr, Instagram, and Twitter
- Get on new websites as soon as they launch
- Get your music out there
- Ask for feedback from people, but don’t get angry if the reaction is negative
How do I promote my song on TikTok?
- Release your music on TikTok
- Focus on TikTok-friendly tracks
- Use a mix of hashtags
- Create challenges & contests
- Follow, follow, follow
- Authenticity rules
- Visuals & memes
- Share across other platforms
How do musicians market themselves
Effective music marketing happens when you work in a way that maintains your identity as an artist.
This means engaging with your current fans through email campaigns, your music website, playlists, or blogs.
Can I sell my own music on my own website
While you might’ve come across dedicated services like Bandcamp, it’s also easier than ever to sell music through your own website.
By setting up your own website, you’re able to not just sell music online, but also have space for a list of your upcoming shows, information about your band, a merch store, and lots more.
How do you get your music noticed on Instagram?
- Edit & maintain your profile
- Post great content
- Look the part
- Schedule & plan ahead
- Use hashtags
- Tell Instagram Stories
- Post Instagram Reels
- Instagram ads & sponsored posts
How can I promote my band?
- Create engaging video content
- Connect with fans at shows
- Host a live stream event
- Put efforts into getting playlisted
- Maintain an up-to-date website
- Make and sell branded merch
- Share your music far and wide
- Research and pitch to radio stations and podcasts
Citations
https://artists.spotify.com/help/article/promoting-music-on-spotify
https://www.masterclass.com/articles/how-to-promote-your-music
https://help.soundcloud.com/hc/en-us/articles/360051802713-Getting-Paid
