If more than 99% of people who used video for marketing said they continued using video throughout 2021, whereas two thirds of marketers (66%) either increased or maintained their spend on video in 2022.
Thus, 88% of people would like to see more video from brands in 2022, which is an increase of 3% from the last year.
Why is video content popular
Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Video is also very accessible to anyone with internet access, both to watch and to produce.
Why videos are becoming popular
The simple reason is that consumers prefer visuals over text, and an inviting video gains consumers’ attention in the first few seconds of landing on your site.
Gaining this attention is vital in engaging consumer interest, and combined with a strong CTA, your brand can ensure consumers take action or return.
Why is video content on the rise
Video marketing has seen a steady increase in popularity in recent years, but the COVID-19 Pandemic triggered a rapid rise in video content creation.
While the world was forced to stand still, marketers needed to connect with consumers from their homes, and video content quickly became the most popular answer.
How popular is video on social media
25% of marketers say live video is the most valuable type of social content.
Half of social media users prefer video over other types of content. 85% of social media users want more videos from brands.
35% of all North American B2C marketers use live video.
Do consumers prefer video content
More than 55% of shoppers use online video while actually shopping in a store, says Google.
Wyzowl says that 66% of consumers prefer watching a video to reading about a product.
And Hubspot says that 54% of consumers want to see more video content this year.
Why is video content so important
Video Communicates a Story Finally, video is important because it can clearly communicate a story.
This type of marketing works because it allows businesses to convey emotions and answer the essential whys surrounding the marketing of products and services.
Which video platform is most popular
The most popular video hosting website is YouTube, 2 billion active until October 2020 and the most extensive catalog of online videos.
There are some countries in the world placing restrictions on YouTube, instead having their own regional video sharing websites.
Why Online video is the future of content marketing
Just consider that 90% of customers report that video content helps make their purchasing decisions easier.
This is just one of the reasons why marketers predict video marketing to be the future of content marketing.
Ever since the coronavirus pandemic, people are engaging with more digital content than ever before.
How effective is video content
86% of video marketers say video has been effective for generating leads, up another 2% from 2021 and up 5% since 2019.
81% of marketers feel that video has a direct, positive impact on sales. 94% of marketers agree that videos have helped increase user understanding of their product or service.
How much video content do people consume
In terms of daily usage, the current global average of video consumption per day stands at 84 minutes, led by China and Sweden, whose populations spent 103 minutes per day in 2019 watching online videos.
The global average is expected to increase and hit 100 minutes per day by 2020.
Why is video content important for social media
Video allows you to be concise and capture viewers’ interest in the first few seconds.
Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
Are videos content marketing
Video content marketing, also known as video marketing, is a subcategory of content marketing that includes creating, producing, and sharing video content that provides your audience with useful information to invoke interest in your business’ products or services.
Why video content is important for your business
Videos are a Great Way to Explain Your Product In fact, according to WYZOwl, 94 per cent of marketers say using video content has helped increase user understanding of a product or service.
Customers will only buy your product when they understand what it does and how it will help them.
Do videos increase sales
84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.
97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.
What kind of video content do Millennials like
Millennials spend an average of 1.5 hours per day watching streaming services like Netflix, Amazon Prime Video, Hulu and Disney Plus, but they also love social media video platforms, namely YouTube and Instagram, to learn new skills and stay entertained.
What content is most popular
Blogs, ebooks, and video content are the three most popular forms of content according to HubSpot, but they don’t need to be all you have.
Why do people watch videos
Most people start watching a video because they are interested in the topic or need the information it contains.
In other words, they were intrigued by the content the video claimed to provide.
And, the most common way they figure out what your video is about is by reading the title and description.
Are videos more effective than text
90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster in the brain than text.
People retain 80 percent of what they see and only 20 percent of what they read.
What type of videos are the most popular on YouTube
The top four content categories watched by YouTube users are comedy, music, entertainment/pop culture, and “how to.”
Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,621 YouTube users), July 2016.
Do Millennials prefer videos
Gen Z and Millennials watching mobile videos daily worldwide 2020, by video length. Between July and October 2020, the vast majority of Generation Z and Millennials preferred watching very short (one minute or less) mobile videos several times a day, at 61 percent.
Which content is most popular on YouTube 2022
In January 2022, Baby Shark Dance became the first YouTube video to surpass 10 billion views, after snatching the crown of most-viewed YouTube video of all time from the former record holder “Despacito” one year before.
Why is video a powerful marketing tool
Video advertisements help consumers understand your product or service easily. This not only find new customers and increase sales but also overall consumer satisfaction.
Videos are short, easily-digestible and quite often, entertaining.
What makes a video great
Try to Connect and Be Relatable. If you want to create effective video content, you should try to be relatable once in a while.
Video content that resonates with the audience and gives people an idea about what your company is all about is a lot more effective.
Behind-the-scene videos, live streams, etc.
How much video content is consumed daily
The Global Average for Video Consumption is 84 Minutes Per Day.
What is video content strategy
A brand-wide video content strategy defines the design, animation, and/or cinematography style, content style and tone, and other key features of the videos and/or motion graphics that will be produced across your brand.
And it can come in pretty handy over the long term.
What is a video content
Video content is any content format that features or includes video. Common forms of video content include vlogs, animated GIFs, live videos, customer testimonials, recorded presentations and webinars.
How important is video on your website
Videos will help you reach new website visitors and create a lasting impression. A video provides supplemental material to the static content on a website that helps to provide a compelling experience for the consumer.
Videos are a great way to build a lasting relationship with online visitors.
Why videos are better than books
Majority of part of the human brain is devoted towards processing the visual information.
Brain responds to visuals fast, better than text or any other kind of learning material.
Remembering stuff from the picture is retained in the mind for a longer time.
Through videos, students get to process information fast.
Is video the best marketing tool
Audiences are Ten Times More Likely to Share and Engage with Video. A report from the Content Marketing Institute shows that versus your typical blog or social media post, audiences were up to ten times more likely to engage, embed and otherwise interact with video.
Why is video content king
Why is Video the King of Content? The reason video is the undeniable king of content formats is this: Video has the unique ability to combine elements of all the other content types into one easy to digest format.
These formats include text, sound, imagery and movement.
Citations
https://www.english.com/blog/5-benefits-of-using-video-in-class/
https://gottabemarketing.co.uk/insights/the-rising-trend-of-video-why-is-video-content-becoming-so-popular/
https://killervisualstrategies.com/blog/how-to-develop-a-video-content-strategy.html
https://digitalmarketinginstitute.com/blog/the-importance-of-video-marketing
