Is Walmart a conscious marketer or is it a practitioner of CSR? Yes, It has committed to reducing its carbon footprint (environmental performance), donates more than $1 billion in cash and in-kind items to charitable causes per year (social performance), and still earns strong profits (economic performance).
What is a brand promise
A brand promise is a value or experience a company’s customers can expect to receive every single time they interact with that company.
The more a company can deliver on that promise, the stronger the brand value in the mind of customers and employees.
What social media types?
- Social Networking
- Photo Sharing
- Video Sharing
- Interactive Media
- Blogging/Community Building
Why social media engagement is important
Measuring social media engagement is important because it provides you with insights into how well your content is resonating with your customers.
You can use this information to optimise posts in the future or improve your products and services.
It also gives you a tangible metric to track your performance over time.
How can I improve my social media engagement 2022?
- Aim for an Organic Following
- Find your Target Audience
- Be on the Right Platforms
- The Type of Content Matters
- Involve Your Audience
- Don’t Just Sell Products; Sell Your Brand
- Finding that X-Factor
What is SSM and SEO
SEO, SEM and SMM are the three mainstream channels to advertise your website. SEO stands for Search engine optimization, SEM stands for Search Engine Marketing and SMM stands for Social Media Marketing and this one is the newest among the three.
We learn one by one about these three online marketing platforms.
What is at the center of the wheel of social media engagement
the Wheel of Social Media Engagement is: Information, Connected, Network, Dynamic, Timeliness. The connected effect is: an outcome of social media that satisfies humans’ innate need to connect with other people.
What is difference between SMO and SMM
SMO means usage of media files in your own website whereas SMM (social media marketing) means posting media files of the company at different websites for promoting your business or company.
How do you entertain someone on social media?
- Use Quality Creative
- Do something you’re not supposed to do
- Tell Stories
- Remember these 3 emotional touch points
- Test, test and test some more
How do I start a social media campaign?
- Step 1: Define Your Social Media Campaign Goals
- Step 2: Identify the Social Media Channels You’ll Use
- Step 3: Plan Your Social Media Campaign Strategies
- Step 4: Choose the Metrics You Want To Monitor
- Step 5: Create a Social Media Content Calendar
- Step 6: Design Your Marketing Assets Using Free Online Tools
What is the first step in the 7C framework
Step 1: Initial look-see This step involves the 7C Consociation team conducting a half-day assessment of the business based on an initial survey and interviews with key members of the business’ leadership team.
When Walmart issued new standards for livestock products that were raised on food without antibiotics
When Walmart issued new standards for livestock products that were raised on food without antibiotics or artificial growth hormones, it considered: multiple stakeholder groups including the ranchers that supply the food, its customers, and animal welfare groups.
Which is an example of a contextual element
Key contextual elements, such as leadership, teamwork, and communication, interacted with each other in contributing to site-level uptake of the EBP, often yielding results that could not be predicted by looking at just one of these elements alone.
References
https://blog.oxfordcollegeofmarketing.com/2020/10/08/understanding-the-7ps-of-the-marketing-mix/
https://www.davidpaulcarter.com/2017/04/24/4ps-4es/
https://corporatefinanceinstitute.com/resources/knowledge/other/4-ps-of-marketing/
https://www.mindtools.com/pages/article/newSTR_94.htm
https://study.com/learn/lesson/the-promotional-mix-elements-examples-what-is-promotion-mix.html
