On YouTube, Ads tend to generate lower conversion rates- around 0.5% -than influencer marketing (around 2.7%).
The impact that influencers have on audiences, cannot be underestimated, and it clearly shows in these numbers.
A product review by an influencer is more powerful than regular YouTube Ads.
Why is YouTube good for influencers
With the right guidance, YouTube influencers can create incredibly effective direct response ads that include a promo code or unique link to your site and drive their audiences to purchase.
These campaigns capitalize on all the branding work you’ve already done and push people across the finish line.
How effective is influencer marketing
2021 Influencer Marketing Stats 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing channels.
71% of marketers say the quality of customers and traffic from influencer marketing is better than other sources.
How do YouTube influencers work
YouTube influencers have a trusted audience base that follows the influencer for the content they create.
As a result, they have a strong relationship with their audience. You can channel that trust and bond towards your brand by partnering with the right influencer.
Do YouTube influencers get paid
Once approved, you can start making money as a YouTube influencer via ads. This is achieved via cost per thousand views (CPM) and/or cost per click (CPC).
But don’t forget about Google’s cut of the profits. Google will only pay out 68 percent of a video’s revenue.
How do you approach influencers on YouTube
If you’re wondering how to contact YouTube influencers, head to the “About” page on their channel.
There, you should find a business email address or directions on how to reach them for business inquiries.
Why do YouTubers promote products
By sponsoring products, so called giveaways via YouTube channels are another opportunity for companies to gain brand awareness.
YouTubers are paid for working with the brands, or receive PR (Public Relations) samples which they keep for themselves (Gerhards, 2017).
How much does a YouTube influencer cost
Some YouTube influencers charge based on video views (charging $50–$100 per 1,000 views).
How much do YouTube influencers charge
Average cost of a sponsored Youtube post by audience size The next tier up, a micro-influencer, charged around $1,500, while mid-tier influencers charged about $3,000.
Macro-influencers charged about $5,000 and mega-influencers topped the chart at almost $7,000 per post.
Who is the biggest influencer on YouTube
1. PewDiePie. We have regularly reported on the ups and downs of the number one YouTube influencer, PewDiePie, aka Felix Arvid Ulf Kjellberg.
What is YouTube channel marketing
YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure.
It helps companies boost traffic, increase their customer base, and reach new audiences.
Where can I find YouTube influencers?
- Grin
- Creator.co
- Upfluence
- Aspire (formerly AspireIQ)
- NeoReach
- Julius
- Tagger Media
- CreatorIQ
How do you become a YouTube influencer
How many YouTube channel subscribers do you need to become an influencer on YouTube?
To become a youtube influencer and to be able to monetize your channel, one needs to have more than 1000 subscribers and 4000 hours of public watch time in the previous 12 months.
How do you do YouTube Marketing?
- Create a channel on YouTube
- Research your target audience
- Conduct competitive analysis
- Create videos based on the YouTube algorithm
- Start uploading content to your channel
- Provide all the necessary information on your channel
- Promote your videos
- Consider influencer marketing
How do you get YouTubers to promote your product
Another way YouTubers can promote your products is by hosting contests or giveaways where they ask viewers to share your business’ social media posts along with their posts for a chance to win your products for free.
What is a micro influencer on YouTube
Micro-influencers tend to have a comparatively smaller but more engaged audience than larger influencers.
By collaborating with micro YouTube influencers you can reach their loyal audience and make an impact without breaking the bank.
Micro YouTube influencers can help you: Reach a specific niche audience.
What is Instagram influencer marketing
Influencer marketing is a social media strategy where an influencer receives a payout for endorsing a brand’s product.
Payouts come in the form of free products, cash, or discounts off expensive products.
Instagram is currently the most popular influencer marketing channel, with 67% of brands using it.
How do I find YouTube influencers for my brand?
- Identify top users easily
- Find the right influencers for you
- Organize them
- Reach out to them
- Reach new people
- Create trust
How do you ask a YouTuber to promote your product
Every YouTube channel has the ‘About’ section where YouTubers usually leave something like an ’email for business inquiries,’ which is a clear sign they are up for cooperation with brands.
Using this email, you can contact the YouTuber either directly or via their agent (if they’re a hugely popular YouTuber).
How do I become a YouTube influencer partner
#1: Find YouTube Micro-Influencers to Partner With You can use any one of a number of paid tools to find micro-influencers or you can use YouTube to find micro-influencers—no additional investment required.
Start by typing your niche and the word influencers into the search bar—for example, beauty influencers.
What is an influencer marketing platform
An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns.
Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms.
How do you get an influencer to promote your product?
- Meet The Four Tiers of Influencers
- Look For Brand Mentions & Audience Demographics
- Create Relationships With Influencers
- Understand Different Content Types For Your Influencer Campaign
- Understand Different Payment Models
Why YouTube stars are more influential than traditional celebrities
YouTube stars drive more engagement Compared to videos created by mainstream celebrities, videos created by top 25 YouTube stars yield three times more views, 12 times more comments and two times more actions (thumbs ups, shares, clicks, etc.).
Why do YouTubers need sponsors
Sponsorships are a form of advertising in which corporations make deals with YouTubers to advertise their product in the video.
This is done as a way for YouTubers to earn more revenue off their content especially if they are demonetized or aren’t making enough off of regular YouTube ad revenue.
How do you approach YouTubers for collaboration?
- Find the Right Influencer
- Focus on Smaller Influencers
- Create an Offer
- Discuss the Disclosure
- Start Working
Can I pay YouTube to promote my YouTube channel
With marketing in general becoming more pay-to-play, you always have the option to get more visibility through paid YouTube ads.
YouTube offers a variety of ad formats to choose from: Display ads: These ads show up on the right-hand sidebar of videos, and are only available on desktop.
What do YouTubers pay sponsors
How Much Do Sponsors Pay YouTubers, After All? Long story short – sponsors paid YouTubers about $0.089 per view on average in 2020 according to a 2020 survey.
Two years later in 2022, you can expect to pay up to 10-25% more than that.
Plus, the survey received mixed responses ranging from $0.035 to $0.15 per view.
Is becoming an influencer worth it
It is also quite profitable for the influencer. The average, run-of-the-mill influencer can make $500 to more than $1,000 per post.
Mega-influencers, like celebrities and well-known industry leaders can get a lot more per post.
For instance, it’s rumoured Kim Kardashian gets nearly a quarter-million dollars per post.
How much do you pay influencers to advertise
Micro influencers (10,000 – 50,000 followers): $100 – $500 per post. Mid-tier influencers (50,000 – 500,000 followers): $500 – $5,000 per post.
Macro influencers (500,000 – 1,000,000 followers): $5000 – $10,000 per post. Mega influencers (1,000,000+ followers): $10,000+ per post.
How much does it cost to promote on YouTube
On average, businesses’ YouTube ad costs are $0.10 to $0.30 per view or action, with an average $10 daily budget.
Per view or per action means when someone views your ad or engages with your adlike by clicking on ityou pay $0.10 to $0.30.
How do YouTubers get sponsors
Once you have over 1000 subscribers and 4000 hours of watch time, you can apply to join the YouTube Partner Program In the partner program, YouTube will show ads on your videos , and you get paid based on the number of views.
Sources
https://outofthe925.com/how-many-youtube-views-do-you-need-to-make-money/
https://www.wildapricot.com/blog/how-to-get-sponsorship
https://www.cmswire.com/digital-marketing/social-media-influencers-mega-macro-micro-or-nano/
https://www.youtube.com/ads/brandconnect/
https://impact.com/influencer/how-do-brands-pay-influencers/
