2. Should I use Enhanced cpc? Using an Enhanced CPC bid strategy could be extremely beneficial.
Enhanced CPC gives you the control of setting your bids manually and the benefits of Google Ads Smart Bidding, which will optimize your bids for conversions.
Why is my CPC so low
Content is king on the internet and also on AdSense If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall.
How much money do you get from 1 million Youtube views
Between $1,200 and $6,000 per 1,000,000 views Getting a million views on a YouTube video is every creator’s dream.
Once you reach that milestone, you don’t just create videos as a hobby anymoreyou can call yourself an actual influencer and monetize your audience in many ways aside from running ads on your channel.
What is a healthy CPC
For most businesses, a 5:1 revenue-to-ad ratio is considered acceptable. This means for every dollar spent in advertising, five dollars in revenue is produced.
A 20% cost-per-acquisition, or CPA, is another way of expressing this ratio.
What is a good CPC score
What’s a good CPC for auto insurance agents? In the auto insurance industry, anything below $5.19 is considered a good CPC.
However, insurance is among the most competitive industries on Google Ads and costs can average as much as $76.54 for the first position on Google.
Is a low CPC good
Is it better to have a high or low CPC? You always want to have a low CPC.
A low CPC in marketing means you can allow more clicks for your budget, which means more potential leads.
It also ensures that you have a high return on investment (ROI) because you’ll earn much more money back than you spent.
Should I focus on conversions or clicks
If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions.
Smart Bidding lets you do that. If you want to generate traffic to your website, focusing on clicks could be ideal for you.
What is a good average CPC
Anything below the average CPC of $2.12 is considered good for restaurants in the United States.
However, high-end restaurants with greater profit margins typically see more competition in the advertising world, and thus higher costs for specific search phrases (luxury restaurants, best restaurants).
How much is 1k views on YouTube
With the average YouTube pay rate hovering between $0.01 and $0.03 for an ad view, a YouTuber can make around $18 per 1,000 ad views, which comes out to $3 to $5 per 1,000 video views.
Forbes also estimates that for top talent, a YouTuber can make about $5 for every 1,000 video views.
What is a good conversion rate
What’s a good conversion rate? A good conversion rate is above 10%, with some businesses achieving an average of 11.45%.
Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.
What is a high CTR
A high CTR is a good indication that users find your ads and listings helpful and relevant.
CTR also contributes to your keyword’s expected CTR, which is a component of Ad Rank.
Note that a good CTR is relative to what you’re advertising and on which networks.
References
https://www.investopedia.com/terms/b/bid.asp
https://www.searchenginejournal.com/reduce-google-ads-cpa/269961/
https://www.wordstream.com/blog/ws/2010/04/19/maximum-cpc-adwords
https://ads.google.com/home/tools/conversion-value-calculator/
