The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
The 4Cs are customer, cost, convenience and communication. By learning to use the 4Cs model, you’ll have the…
The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received…
The TQM model has four hard components – four P’s – processes, people, planning and performance, which are…
Invoices in the local language Provide clear delivery dates Know your legal obligations Adapt your website Invest in…
The future of marketing involves the 4 E’s: experience, engagement, exclusivity, and emotion. What are 4 E’s It’s…
Target audience age 18-25 years old, age 25 years old and above, and family are the three characteristics…
While there is an overlap between the two, branding and advertising are distinct disciplines with different goals. A…
The marketing mix is also known as the four Ps of marketing. It refers to the four key…