2. Price. The price of a product directly influences sales volume and, consequently, business profits. Demand, cost, pricing…
1) Travel is a legal right, 2) Reliable and safe transportation must be readily available, 3) Safe and…
By Candace Huntly TRANSACTIONAL CUSTOMER RELATIONSHIPS EMOTIONAL CUSTOMER RELATIONSHIPS COMMUNITY-BASED CUSTOMER RELATIONSHIPS VALUE-ADD CUSTOMER RELATIONSHIPS Why the marketing…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
The 4 Ps is one of the most popular marketing frameworks that businesses use. Also known as the…
The 3Ps of sustainability are a well-known and accepted business concept. The Ps refer to People, Planet, and…
The five elements need to be considered as assets which the organisation has committed to its current marketing…
Core benefit: The fundamental need or want that consumers satisfy by consuming the product or service Generic product:…