The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
Tourism research allows companies to understand what motivates customers to purchase. Qualitative Research examines customer motivations and preferences.…
A channel manager gives you one central location from which you can add and update listings and it…
Start with an executive summary State your company’s mission, vision and values Identify the market and competition Define…
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing,…
The main difference between behavioral and psychographic segmentation is that behavioral segmentation focuses on how consumers interact and…
Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires,…
Inbound tourism refers to the activities of a visitor from outside of country of residence (e.g. a Spaniard…
Emotional engagement involves interest, boredom, happiness, anxiety, and other affective states, any of which factors could affect learners’…
Marketing management means management of the marketing function. In other words, marketing management refers to planning, organising, directing…