The main difference between behavioral and psychographic segmentation is that behavioral segmentation focuses on how consumers interact and…
Psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires,…
Inbound tourism refers to the activities of a visitor from outside of country of residence (e.g. a Spaniard…
Emotional engagement involves interest, boredom, happiness, anxiety, and other affective states, any of which factors could affect learners’…
Marketing management means management of the marketing function. In other words, marketing management refers to planning, organising, directing…
Liquidity is a measure of the availability of cash and cash equivalent funds while profitability is the measure…
What is PR? While advertising is more geared towards pushing sales of a new product, PR focuses on…
What is User Interviews and what does it offer? User Interviews is a market research site that will…
Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game…
Your ad isn’t relevant This ad’s relevance score is calculated based on expected interactions between your ads and…