The Microsoft search network includes Bing.com (and sites owned and operated by Bing, such as MSN.com, Bing.de and…
Paid media refers to external marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content…
Earned media is when you’ve earned the opportunity, often through media relations, to appear in a news story.…
Prioritising mobile content Making your website dynamic Consistently creating great content Allow customers to book in real-time Finding…
Optimize Your Landing Pages Opt for Smart Bidding Elaborate a Clear Campaign Structure Consider the Keywords Attract Users…
Do something different Use clear, high-quality images of your products Consider color and font pairings Use your logo…
Functional benefits are based on a product attribute that provides the customer with functional utility. The goal is…
Facebook and Instagram campaigns can use the same photos or video across both platforms or unique creative for…
To become Google ads certified in a Google ads product area, you need to pass the product area…
That’s where Facebook shines. Facebook’s remarketing ads are generally cheaper than the ones on Linkedin. This can be…