Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement…
A Google Ads campaign is a set of one or more ad groups (ads, keywords, and bids) that…
CPC vs CPM: What’s the Difference? CPC stands for cost per click. Also known as pay per click…
The meaning of B2B content syndication is when digital content such as whitepapers, blogs, and videos are re-published…
Display & Video 360, also known as DV360, is a Demand Side Platform (or DSP) used to buy…
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers.…
Inventory and ad units Set up your inventory in Ad Manager. This is where you want to have…
Return on ad spend (ROAS) is an important key performance indicator (KPI) in online and mobile marketing. It…
In the auto insurance industry, anything below $5.19 is considered a good CPC. However, insurance is among the…
There is no exact formula for how much you can make when you have a Successful youtube channel,…