Which automated bidding strategy should she use in her campaign? Maximize clicks is the automated bidding strategy that…
Google’s household income targeting feature uses a combination of location data and behavioral signals to predict a likely…
Which Dynamic search ads option allows an advertiser to group web pages under custom labels? Page feeds Search…
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement…
A Google Ads campaign is a set of one or more ad groups (ads, keywords, and bids) that…
CPC vs CPM: What’s the Difference? CPC stands for cost per click. Also known as pay per click…
The meaning of B2B content syndication is when digital content such as whitepapers, blogs, and videos are re-published…
Display & Video 360, also known as DV360, is a Demand Side Platform (or DSP) used to buy…
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers.…
Inventory and ad units Set up your inventory in Ad Manager. This is where you want to have…