Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing,…
Banners are the creative rectangular ad that are shown along the top, side, or bottom of a website…
Google Search Advertising 2 Amazon eCommerce Platform Pinterest YouTube Ads Twitter Instagram Ads Google AdMob Ads Is the…
Often the terms are used interchangeably. Basically, “paid search” refers to all ads that you can place on…
Often the terms are used interchangeably. Basically, “paid search” refers to all ads that you can place on…
Yes, you can. Any digital signage is basically a monitor but what makes it different is that it…
Direct response marketing is a type of marketing strategy where the goal is to encourage an immediate response…
For contextual keyword targeting (sometimes called “KCT”), Display & Video 360 uses Google search technology to determine if…
Yes, Youtube ads are really worth it ‒ if you do things the right way. There are several…
CPA stands for cost per acquisition, and it’s more precise than CPM. Whereas CPM measures the sheer number…