CPA stands for cost per acquisition, and it’s more precise than CPM. Whereas CPM measures the sheer number…
Select File > New from the top menu In the “Create New Blank File” dialog, choose Banner as…
How to increase eCPM. You can improve your eCPM by optimizing your monetization strategy or by other means,…
Go to Ad account settings. Select Naming Templates from the sidebar. Select Create in the Campaign Name, Ad…
When ad personalization is on, you can choose any info – age and gender, an inferred interest, or…
NOTE: Media Sponsorship is advertising that seeks to establish a deeper association and integration between an advertiser and…
Typically, a Promoted tweetwhich is just a regular tweet an advertiser has paid to promote more broadlywill appear…
Google adx (previously known as DoubleClick Ad Exchange) is an ad exchange network. This means it is a…
The advantages of newspaper advertising include geographic flexibility and timeliness. Because copywriters can usually prepare newspaper ads quickly…
By measuring brand lift, marketers can identify how a brand campaign influenced consumer perceptions. Then, those perceptions can…