The statistics are clear: Master’s degree holders take home, on average, nearly 20% more in weekly earnings than…
Media consumption and creation is essential to modern communication. Media, in its evolving forms, influences and shapes the…
Mirror the User’s Objective Include Numbers or Statistics in Your Headlines Appeal to Users’ Sense of Entitlement Include…
Principles of Marketing (20 credits) Academic Skills Development (non-credit bearing) Principles of Business communication (20 credits) Principles of…
A graphic design specialist incorporates graphics into advertising and marketing campaigns, films, packaging, and other promotional materials. As…
Traditionally, viewershiphow many people have seen an advertisementhas been the predominant way of measuring television ads. However, understanding…
The “Taste the Rainbow” campaign, Skittles The “Wassup” campaign, Budweiser “The Future’s Bright, The Future’s Orange” campaign, Orange…
Offer loyal customers an exclusive preview Use a special introductory offer 3 Run a social media contest Spread…
A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and…
A fashion collaboration is about a dialogue between the brands, their legacies, and the core values that define…