Traditional publishing is free. You can also publish for free online at sites like KDP, Smashwords, Lulu, or…
An email marketing campaign is a coordinated set of individual email messages that are deployed across a specific…
A media mix is the combination of communication channels your business can use to meet its marketing objectives.…
What is integrated communication? An integrated communication strategy is the connective tissue that ensures brand consistency across all…
Campaigns are made up of one or more ad groups. Ad groups are just that: groups of ads…
Definition: A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal…
These are personal selling, advertising, sales promotion, direct marketing publicity and may also include event marketing, exhibitions, and…
Definition of creative (Entry 1 of 2) 1 : marked by the ability or power to create :…
than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales…
Creative market research is one of the most overlooked aspects of creative process for marketing assets for a…