eCPM, or effective cost per mille, is the revenue earned by a publisher (app developer) for every one…
Bus stops enhance passenger safety in a number of ways: Bus stops prevent passengers from trying to board…
Integrated marketing communications are effective Uniformity in your image increases trust and awareness. For instance, a Gartner research…
Run a Competitor Analysis Get Your Pricing Right Optimize Your Product Listings Encourage Reviews Run Sponsored Product Ads…
Postcards are one of the clearest and most effective messaging tools you can use for a variety of…
David ogilvy held that the function of advertising is to sell and that successful advertising for any product…
A direct distribution channel allows consumers to buy and receive goods directly from the manufacturer. An indirect channel…
In 2017, Starbucks revealed its new digital transformation strategy: the “Digital Flywheel.” Built around four pillars (rewards, personalization,…
Good Friday is a Christian holiday commemorating the crucifixion of Jesus and his death at Calvary. It is…
Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships,…