Geofencing allows businesses to create their own boundaries when advertising. For the first time, companies can create boundaries…
What is WeChat marketing? WeChat lets brands, individuals, and companies to create Wechat official accounts to help them…
Cost-per-mille (CPM) for native is generally a bit more pricey than that of display ads. In a programmatic…
What is a promotional mix? A promotional mix is a combination of marketing methods including advertising, sales, public…
Clarify your company’s goals Ask the agency what their definition of “success” would be in terms of digital…
A general rule of thumb is to expect a 15% view through rate. This means that 15% of…
Health and Fitness Lifestyle Parenting Business Music Photography Food Animals How do I identify my target market? Analyze…
Know who your clients are Have a better voice mail Attend trade shows Start a newsletter Help the…
Firms may decide that they would like to employ an external firm to carry out advertising for them.…
Ppc keyword research is the first step in using pay-per-click advertising programs like Google adwords to drive targeted…